Europe's Future According To J.D. Power

by Bertel Schmitt

Published: May 5th, 2010

One by one, European countries will scrap their scrappage incentives this year (if they haven’t already.) With predictable results: Without the governmental amphetamine, the market will be down. How much?

All in all, Europeans will buy around 10 percent fewer cars in 2010 than in 2009, predicted J.D. Power at their spring conference in Cologne. Automobilwoche [sub] was there and took notes.

In the pictures-speak-louder-than words dept., J.D. Power’s prediction for 2010 can be seen above. That’s a fairly easy call.

Now on to the trickier prognosis: How will 2011 fare in comparison with 2010? We don’t know what brand of tea-leaves J.D. Power is using, but here is what they think will happen next year:

The European market won’t be back to its former 2008 glory before 2015, reckons J.D. Power.

In case you are curious: REN-NIS is not a new Chinese player, it stands for Renault and Nissan. Anyway: J.D. Power predicts a great future for their long-time clients Ford and Toyota.

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Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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2 of 5 comments

B1msus93 on May 05, 2010

+11% after -16% is still -7% from 2009 not that great for Toyota

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Ronin on May 05, 2010

One thing I've learned is to pay no attention to any analyst predictions unless I can see a track record. Let's see JDP's predictions vs. actuals for that market for each of the last 10 years. Then people will be able to determine for themselves whether they have any credibility.

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