Damn It Feels Good To Be A Hamster
Published: May 29th, 2010
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The first Kia Soul hamster ad was good, but this latest one takes the same humor and message and blows the lid off the concept. Between this and the recent Challenger ad, 2010 is shaping up to be a good year for car advertising.
More by Edward Niedermeyer
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It's only by the third or fourth hamster that the kid doesn't kill the thing by squeezing it too hard, and even then it only lives a couple of years. I'm not sure this is a smart parallel to draw.
"Target Demographic" is awfully sneaky here - Cute animated rodents certainly cover a wide spread from tween to senior citizen, potentially more female than male. Of course, the anti-appliance sentiment has it's own reach into a variety of buying groups - potentially more male than female. While it features hip hop, "The Choice is Yours" by Black Sheep isn't remotely close to the current state of hip hop - it's a 20 year old song from a very different time and place from the current commercial mainstream, so it strikes a (potentially profound) chord with people anywhere from 30-45 who remember it fondly from their school days. It's also pretty clever. Not as much as the "How Ya Like Me Now?" super-bowl ad, but that's just my opinion. Either way - well done.
Now if you want to see a totally bitchin' Nissan Ad, here you go: http://www.youtube.com/watch?v=aSUpbovpiJg&feature=player_embedded
Wikkid. That just happened! What a rocking, fun ad. I like that they are promoting their product while calling out all of their competitors at he same time. This braggadocio (sp?) is very hip-hop and the whole chest-puffery thing is just a good time. I am 41 and fondly remember clubs packed with people all bouncing to that awesome Black Sheep song, so yes, I agree they have keenly stuck a chord with the 35-45 yr old crowd with this choice. Keep up the fine work ladies and gentlemen. Ford- maybe you should have the agency swing by for a coffee....