As reported earlier, Fiat’s new baby is quickly becoming Brazilians’ new darling. But that was perception. Now cold hard numbers are coming in, and believe it or not, the new Uno is being adopted at record rates. Widely-read Brazilian car site Webmotors cites numbers of the Brazilian Motor Vehicles Distribution Federation Fenabrave. According to the official count, the new Uno, launched but a week ago, is already creating havoc with Brazilian car sales rankings.
In spite of challengers’ rash new launches (and even the new Chevy Malibu launch may have something to do with it, see my previous article), the spotlight is shining brightly on the new Uno. It has already amassed more sales in 7 days than its (slightly) bigger brother, the Fiat Palio could muster in 13 days (4,431 cars against 3,293). And it is in hot pursuit of VW’s Gol, which still tops the charts with a grand total of 6,585. That lead is deteriorating.
So far, the biggest victims of the new Uno’s onslaught are Fiat’s own Mille and Palio. But the competition (looking at you VeeDub!) is feeling the heat. Fiat has already been forced to lower the price of the Mille and Palio, and the competition may have to follow suit.
According to Webmotors queries, backed-up by proprietary research by yours truly, dealers are facing a curious situation. Despite the great demand for the little car, they still have some units to sell. But when these are gone (and they told me they will soon be), Brazilians may soon be facing price gouging if they want to lay their eager hands on Fiat’s new pretty baby. How much will Brazilians pay to be the first on the block with the new sensation?
We’ll be keeping an eye on it.