When the all-electric Nissan Leaf will be available in Japan in December, buyers will be faced with a tough decision: Should I buy a Nissan Leaf for $40,000, and deal with range anxiety, or should I go with the $26,000 gasoline equivalent?
To which Nissan will answer: “The Leaf, of course. It will save you huge amounts of money.” How much? Are you sitting down?
After six years of Leaf ownership, you will have saved $361. That’s right. Threehundredsixtyone dollars.
What do you think the answer of the average Japanese buyer will be?
You guessed it right: “Hanashi ni naranai?” Why bother?
Come on, guys, “the price is reasonable if various factors, including running costs, are taken into account,” COO Toshiyuki Shiga told reporters at the Leaf’s unveiling in Yokohama.
Nissan supplies a handy chart, pictured above. You would have to shell out 3.76m yen, wait a few months to get 770,000 yen back in government subsidies, drive the car for six years at 1000km a month, hope the utility company will not raise electrical prices more than gas prices go up. Finally, the investment will put you ahead by 34,000 yen, or unbeleafable $361. If everything goes as expected. (And ignoring the fact that no self-respecting Japanese holds on to a car for six years. Before the first shaken rolls around after three years, they usually get a new one,)
$361 in six years, exhilarating ROI, ne?
You don’t think that’s appetizing?
Come on, nobody can do better than Nissan, they are the low cost producer in the game.
The Nikkei [sub] reports that “Nissan Motor will be taking an aggressive pricing stance on its Leaf five-seater electric vehicle slated to debut in December, backed by confidence in its ability to develop low-cost lithium ion batteries.”
According to The Nikkei, “Nissan has an edge over rivals in developing low-cost batteries, a key component that accounts for nearly half of the sales price. It costs the automaker about 1.54 million yen to produce a Leaf, compared with 2.28 million yen for Mitsubishi Motors Corp.’s i-MiEV electric car.”
If that’s the case, kiss the i-MiEV sayonara. And the Leaf? It will appeal to the huge market that aims to save $361 over six years.