What's Wrong With This Picture: The Limits Of The Honda Motor Company Brand Edition

by Edward Niedermeyer

Published: April 26th, 2010

Yes Howie Long, Honda has managed to sell everything from lawnmowers and mopeds to cars and jets under the same brand name for decades, without ever damaging the value of the Honda brand. In fact, given that Acura is Honda’s only auto branding exercise thus far and it’s hardly the strongest brand in the world, the best branding advice for Honda seems to be stick with the Honda thing. Which might explain why this Everus concept from the Motor Company’s forthcoming China-only brand, Li Nian, is such an Acura-like disappointment [via Paul Tan].

#Branding #China #Concept #Honda #LiNian

Edward Niedermeyer

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Truckducken on Apr 27, 2010

Li Nian...how d'ya pronounce that? Is it like 'Le Neon'? Not so auspicious...

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50merc on Apr 27, 2010

Just another squashed car with a sinister front styled by an Anime illustrator.

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