Chrysler won’t officially confirm it, but the Detroit Free Press cites Chrysler dealers who say that the tarnished-to-death Sebring nameplate will be replaced with the name “Nassau,” when Chrysler brings out a Fiat-facelifted version of the midsized sedan later this year. The Nassau name first entered Mopar history with the 1955 Windsor Nassau, a a two-door coupe advertised as having “the 100 million dollar look.” After a mere two model years as the Windsor Coupe nameplate, the Nassau name lay dormant for decades before returning as a 2000 styling buck for the Chrysler 300, and again as a midsized sedan/wagon concept in 2007.
Jim Hall of 2953 Analytics tells the Freep that although the updated Sebring won’t look like the Nassau concept,
Chrysler bought the Nassau name when they came out with the concept, so it makes sense they would use it
But what’s in a name? Although the Freep says the Nassau’s interiors are “completely new,” it only says exterior styling will be “substantially different.” And since the Nassau is merely an update to one of the worst cars in America, will the nameplate die when an all-new, Fiat-developed midsized sedan arrives in 2013? If Chrysler’s history is anything to go on, the name certainly appears to be little more than a placeholder.