New Maybach Already In Beijing

Bertel Schmitt
by Bertel Schmitt

Despite rumors of Maybach’s imminent demise, or, even more shocking, a sell-off to China’s BYD (a rumor that had been debunked the next day) Maybach is alive and well. Why, we don’t know. But anyway, Maybach will introduce a facelifted model at the upcoming Beijing Auto Show. The car is already in town.

Today, Daimler’s top-of-the-line was spied on Beijing’s streets by TheTycho. Too bad that the front had been removed or taped over. The front is where most of the minor Maybach changes will happening. I guess we’ll have to wait for the show.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Panzerfaust Panzerfaust on Apr 07, 2010

    This must be 'wretched excess wednesday,' first a Hummer story, now this.

  • Blowfish Blowfish on Apr 07, 2010

    Middle Kingdom per se ain't enuf to support Maybach, MK has plenty of one born every minute shoppers who goes by good name ,style, luxury and anything that doesnt bounce like an Oxcart will be Kosher. Also many Indians are surrounding the upper end auto biz wagon. Given the US, EU market tanked with Maybach, is not going to be easy at all to revive her. Good money chasing after bad money thats all. Maybach has her followers in the Oel kingdom, but needs to sell many inorder to survive.

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