When Is A Buick Not A Buick?

by Edward Niedermeyer

Published: April 29th, 2010

When it’s an Acura? Wait, that’s not right…

Dude, you’re getting a Daewoo! Of course, by “you,” we mean “South Korea.” You know, the place where they build Daewoos and then slap Chevy bowties on them for the rest of the world. So why is this Opel-developed sedan, sold in China and the US as a Buick, being rebadged as a Daewoo? Stand by for your answer in… 3… 2… 1…

#Branding #Buick #Design #Korea

Edward Niedermeyer

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Daga on May 01, 2010

So I guess they haven't heard the 'one ford' speech every damn time Mulally dons a sweater vest and goes on the circuit.

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Michael Neufeld on Jun 27, 2010

Maybe it's like here in Canada. For five years, we had to endure with the Buick Allure, because Lacrosse means to "swindle" or "masturbate" in French-Canadian. Who knew? Remember the Chevy Nova in Latin America?

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