Ka-Ching: Toyota Hands Dough To DOT

Bertel Schmitt
by Bertel Schmitt

Toyota Motor Corp. has agreed to pay a $16.4 million civil fine levied by the U.S. government, reports The Nikkei [sub]. They will not admit any wrongdoing and can claim that they never admitted to knowingly hiding defects from regulators, said a senior U.S. Transportation Department official. On Friday, it wasn’t clear whether the DOT would accept the dough with a deal attached.

The agreement should be papered as you read this, early Monday, and Toyota will have 30 days to fork over the funds.

Although there will be no admission of guilt, the DOT has no doubts about the whodunit: According to the Nikkei, the DOT still maintains that the auto maker knowingly hid a “sticky pedal” defect in certain models for at least four months, before agreeing to a recall earlier this year.”

“By paying the full civil penalty, Toyota is accepting responsibility for hiding this safety defect from NHTSA in violation of the law,” a senior DOT official said. Ah, the fine nuances of the law.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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 4 comments
  • Contrarian Contrarian on Apr 19, 2010

    That's equivalent to the average person paying a fine of about 15 dollars, based on their market cap.

  • TonyJZX TonyJZX on Apr 19, 2010

    and what is the IRS gonna do with $16 million? that's the yearly paperclip budget...

  • Syke Syke on Apr 19, 2010

    Gives a new meaning to the term 'change'. As in, 'spare change'.

  • JimothyLite JimothyLite on Apr 19, 2010

    $16.4 million ought to allow them to hire a few software engineers. At the very least, it should provide the seed money to put together a committee to study the idea of putting together a committee designed to study the feasibility of hiring one software engineer.

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