Just Like A Good Neighbor: State Farm Joins Toyota Shake-Down

Bertel Schmitt
by Bertel Schmitt

More and more Americans have recently detected that they have a rich uncle in Japan. The uncle’s name is Toyota. From LaHood to a bevy of lawyers, all have a yen for Toyota’s money. Latest (but surely not last) to join the fray: State Farm. You know, that same insurance company that had disclosed all those claims to NHTSA and never received an answer. They went public with the story a few days before the congressional hearings. Now we know why: Like a good neighbor, State Farms wants its money back.

“Armed with reports of accidents for which they’ve already paid claims, State Farm insurance has asked Toyota to repay them for any crashes related to unintended acceleration by its vehicles,” reports USA Today. The request for a little Farm Aid is just the beginning.

Other insurance companies are expected to – make that will follow and ask for money. In the trade, this is called “subrogation.” No, it’s not a kinky sex practice. It is a complicated matter on which a Wikipedia has a whole article, in case you are interested. Executive summary: The insurance companies did pay the claim, Toyota is supposed to hold the bag. To the tune of another $20m to $30m. If the insurers get their money back, customers who filed a claim may get their deductibles refunded. (Just make sure that you will.)

State Farm had sent a letter to Toyota in September 2007 asking it to pay for claims in an accident involving a 2005 Toyota Camry. State Farm wrote, “We are aware of several complaints to your company of sudden acceleration involving the Toyota Camry.”

The letter was copied to the National Highway Traffic Safety Administration. The NHTSA replied they had looked into similar complaints, starting in August 2006, and closed the investigation on April 3, 2007. State Farm wasn’t reimbursed.

What if Toyota refuses to pay? Easy, says USA Today: “The cost could trickle down to consumers, who could end up paying higher insurance rates for Toyota vehicles.” This gives the insurers more leverage than the law: Toyotas are cheap to insure at the moment. If it changes, it will hurt sales. Toyota must decide to settle now, or pay later.

Toyota has no comment.


Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Bobby72 Bobby72 on Aug 25, 2010

    State Farm is the worst insurance company ever!!!!!!!!!!! Wait untill something happens to your car and you will see how soon they will give your money back. though you would probably have to sue them anyway to get it back

  • Tonymart Tonymart on Aug 25, 2010

    Bobby72 You are absolutely right, except SF will probably keep your policy intact until the premium has expired then send you a cancellation notice as they did me. With neighbors like them who needs enemies.

  • MaintenanceCosts It's not a Benz or a Jag / it's a 5-0 with a rag /And I don't wanna brag / but I could never be stag
  • 3-On-The-Tree Son has a 2016 Mustang GT 5.0 and I have a 2009 C6 Corvette LS3 6spd. And on paper they are pretty close.
  • 3-On-The-Tree Same as the Land Cruiser, emissions. I have a 1985 FJ60 Land Cruiser and it’s a beast off-roading.
  • CanadaCraig I would like for this anniversary special to be a bare-bones Plain-Jane model offered in Dynasty Green and Vintage Burgundy.
  • ToolGuy Ford is good at drifting all right... 😉
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