Anonymous sources tell the always on-point pickuptrucks.com that Honda will not be replacing its Ridgeline pickup when its lifecycle ends after the 2011 model year. Honda is refusing comment on the Ridgeline’s future, but did tell AL.com that production will continue through 2011, and that “as of right now, we have no plans to discontinue Ridgeline.” But from a sales perspective, Honda might do well to let the unibody pickup die of natural causes. Though the unconventional Ridgeline came close its initial sales goals of about 50k units per year for the first three years of its life, by 2008 sales had dropped to 33,875. Last year the sales drop snowballed, with a 51 percent volume drop to 16,464 units. So yeah, we’ve been noticing that Honda seems less than completely enthused about its tentative attempt at the truck market. The end could well be near. Hilarious counterpoint to Howie Long’s video (above) available here.
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