University of Tokyo professor, author, and Toyota Production System expert Takahiro Fujimoto sits down with Wharton Business School professor John Paul MacDuffie to analyze Toyota’s staggering fall from grace [via Strada Blog]. Fujimoto largely skates over the “fat product” phenomenon, but acknowledges that high quality and increasing complexity led to debilitating arrogance at Toyota. As he says, Hyundai has been growing just as quickly (if not more so) in recent years, and yet has managed to avoid Toyota-esque quality scandals. The problem, he says, isn’t on the production side. Design quality problems stemming from arrogant middle-management at company headquarters, he says, are the fundamental deviations from the Toyota Way.
Find Reviews by Make: