With the industry locked in the first incentive war of 2010, analysts have been predicting big sales numbers for March (especially in comparison with March 2009’s weak sales), and GM did not disappoint [sales spreadsheet available here in XLS format]. The General got big numbers out of its newest models [press release here], with the Buick LaCross selling over 6k units, the Cadillac SRX topping 4k, Camaro coming up just shy of 9k units and Equinox moving 12,805. By brand, Buick improved its sales by nearly 76 percent over February 2009, Cadillac bucked its underperformance, ending up 41.8 percent, Chevy added 40 percent and GMC was up 45 percent.
Other surprising performers? Enclave was up 41.5 percent to 4,519 units, DTS nearly doubled its sales to 2,146, Cobalt moved over 10k units, Aveo was up 74 percent to 4k, and Chevy’s Impala and Malibu both saw healthy sales, hitting 15,594 and 17,750 respectively. Silverado reversed its flagging fortunes for a modest 27 percent gain, and came up just shy of 30k units, as did Sierra, adding 22.8 percent for 9.935 units. But the fact that these two trucks made relatively small gains indicates that things aren’t quite as good as the numbers would have you believe. After all, March was Truck Month, and GM put hefty incentives on all of its Body-on-Frame offerings, in hopes of moving out some inventory. Though the metal was moved, it remains to be seen how much profit GM actually made off them. Meanwhile, what happens when the spiffs wear off?