GM Core Brand Sales Rise 43 Percent In March
With the industry locked in the first incentive war of 2010, analysts have been predicting big sales numbers for March (especially in comparison with March 2009’s weak sales), and GM did not disappoint [sales spreadsheet available here in XLS format]. The General got big numbers out of its newest models [ press release here], with the Buick LaCross selling over 6k units, the Cadillac SRX topping 4k, Camaro coming up just shy of 9k units and Equinox moving 12,805. By brand, Buick improved its sales by nearly 76 percent over February 2009, Cadillac bucked its underperformance, ending up 41.8 percent, Chevy added 40 percent and GMC was up 45 percent.
Other surprising performers? Enclave was up 41.5 percent to 4,519 units, DTS nearly doubled its sales to 2,146, Cobalt moved over 10k units, Aveo was up 74 percent to 4k, and Chevy’s Impala and Malibu both saw healthy sales, hitting 15,594 and 17,750 respectively. Silverado reversed its flagging fortunes for a modest 27 percent gain, and came up just shy of 30k units, as did Sierra, adding 22.8 percent for 9.935 units. But the fact that these two trucks made relatively small gains indicates that things aren’t quite as good as the numbers would have you believe. After all, March was Truck Month, and GM put hefty incentives on all of its Body-on-Frame offerings, in hopes of moving out some inventory. Though the metal was moved, it remains to be seen how much profit GM actually made off them. Meanwhile, what happens when the spiffs wear off?
More by Edward Niedermeyer
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Well, the GM haters are out in force. How quickly we forget. March of 2009. Credit markets were frozen. Companies were laying off by the tens of thousands. Corporate spending was non-existent. Fleet sales dropped off the face of the earth. Even car rental companies were circling the wagons going, "ehhh, 2008 are good enough," and there was next to nothing in fleet sales. GM, Ford and Chrysler were all walking away from fleet sales in 2009 while Toyota ramped it up to just under 10% of their total volume for 2009. People's Exhibit A, 20% of Hertz rental fleet is now Toyota products and during the floor mat of death scare 58K Hertz rental cars sat idle. So given that the fleet sales numbers were in the toilet to begin with, big gains are easy to achieve. But hey, keep having fun with the numbers. Ford and GM both had very impressive months - and GM would have sold 20K Equinoxes if they could build them fast enough.
Entertaining.... Is the only word I can think of to describe the GM bashers. You guys just can't get your head around to the fact that GM might just pull out of this mess. Maybe,if we are all lucky, the taxpayer might just get some of thier money back. Would that make the GM bashers happy? No,they would rather see an American company fail,while the Korean and Japanese auto makers florish.
Fleet sales must bring some profit because car companies have been doing it for years. It must be OK business. Besides, if there are no fleet sales, what cars are you going to be able to rent?
Buick is improving nicely. need more Lucernes, the demand is there.