Since we’re doing vintage Chevy trucks, let’s not forget that they didn’t look the same in other countries. Brazil had a long tradition of making Chevrolets and other GM vehicles going back to the thirties. And trucks played a big role. The Veraneio was a very popular utility truck built for almost forever. I’m guessing it was probably built on an obsolete chassis that tooling was sent south, as was typical for the era. Similar pickups were obviously on offer too.
Doesn’t this look just like an ad in the US from the same vintage. Well, the colonial effect also applied to advertising agencies, which all had oversees branches wherever big American companies were plying their wares.
So is this a photochop or a genuine Veraneio? Google Images turns up some strange things, and sometimes without any explanation.
This Barzilian C10 truck was the starting point for the Veraneio.
The current Brazilian S-10 is also a cast-off from the US, and although it’s been tarted up a bit, it still has US sheet metal. The days of unique Brazilian trucks is over.