Saab-Spyker's Success Plan: New Cars, Cheaper Cars, And More Outlandish Cars

by Edward Niedermeyer

Published: March 8th, 2010

saab spyker s success plan new cars cheaper cars and more outlandish cars

With Russian financiers offering up to $100m to back the new Saab-Spyker project, it’s not surprising that the internet is awash with glad tidings of new cars from the new Dutch-Swedish venture. On the Saab side, CEO Victor Muller and company are teasing analysts with news that Saab is “already working on plans” for a new compact car, tentatively named 9-1. Having quoted Muller as saying the 9-1 had a “better than average chance”of being built (whatever that means), Automotive News Europe [sub] filled in the blanks:

[The 9-1] would be needed to help achieve Saab’s stated goal of closing the gap with BMW and Audi. Saab debuted a concept for an entry-premium car at the 2008 Geneva auto show. ANE sister publication AutoWeek named the 9-X BioHybrid the best concept at that year’s event.

First of all, nice pimp there guys. Also, too bad the guy who led design on the 9-X BioHybrid (and most Saab design work of late) has gone to work for Renault. Especially considering the rumors are swirling that a deal already exists for GM to supply Opel Corsa components to Saab for the vehicle, which would theoretically debut in 2013. Even though the 9-1 is not part of the as-yet not completely funded $1b development program announced by Saab, meaning more money would have to be raised to go beyond Muller’s current in-house scribblings.But hey, let’s speculate about the extent to which the 9-1 will “resemble vintage Saabs” anyway. And why not. After all, touting 9-1 rumors is considerably better than speculating that the ultimate result of the Saab-Spyker deal might be a mid-engined, Saab-badged supercar. Or “reporting” that Spyker now “plans” to put its four-year-old Peking-to-Paris SUV concept car into production. Or that the way to make this all happen is to cut prices on new models by 8-12 percent and not even try to mass-market.Not that Muller is sweating any of it. As far as he’s concerned, he snagged himself a real live automaker for “the cost of a windtunnel.” Or, as he put it to caradvice.com.au:This has all been given to us as a nice package, saying, ‘Good luck with it,’Considering the recent history of Saab, isn’t it possible that this might not be such a good sign? Sometimes it’s hard to tell if hope dies last, or if sanity just dies first.

#9-1 #GM #Saab #Saab-Spyker #Spyker #VictorMuller

Edward Niedermeyer

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Mpresley on Mar 08, 2010
...the 9-1 ha[s] a “better than average chance” of being built... Really? But what are the odds of anyone buying? My guess is that in less than 5 years SAAB is dead again.

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