Saab is in full re-start mode. A few days ago, we reported that Saab is re-starting incentives. Now, they are re-starting production. Germany’s Automobilwoche [sub] reports that “after a one and a half month pause, Saab is building cars again.” Now under the ownership of the Dutch boutique maker Spyker. They even hired a new sales chief, Adrian Hallmark, formerly Executive Director Asia at Volkswagen AG and Executive Vice President at Volkswagen of America. According to Automobilwoche, Hallmark faces “a formidable task.”
Last year, while Saab was still under GM’s wings, worldwide sales had dropped to 40,000 cars. Even the Swedish government has removed Saab from its list of cars approved for government us. Reason: “Dubious resale value.” This year, Saab wants to build and sell 50,000 to 60,000 cars. Next year, twice as many.