Last December, France’s PSA group and Japan’s Mitsubishi Motors seemed to get really tight (and set off the memorable TTAC series of shibari illustrations.)
Something must have happened during their courtship. The main players met on neutral ground at the Geneva auto show and called off the engagement.
Mitsubishi Motors President Osamu Masuko and PSA Peugeot Citroen Chief Executive Philippe Varin met in Geneva, only to announce later that there will be no capital alliance between PSA and Mitsubishi, as the The Nikkei [sub] reports.
What drove them apart? Who knows. Their joint statement says “under the current business circumstances the capital alliance is unrealistic.” Whatever that means.
The shibari ropes will be coiled up nicely and stowed away. However the two parties will stay in loose connection. According to the Nikkei, “they will continue talks to expand the scope of their business cooperation.” Whatever that means.
Maybe something was lost in translation. Someone said in Japanese “Let’s get real tight.” And it came across as “Our relationship is on the ropes.”