Reuters reports that Ford and Microsoft are deepening ties that began with the Sync hands-free system, announcing a new online app aimed at plug-in vehicle owners. “Hohm,” as the new app is called, will be made available for free to owners of Ford electric vehicles, and will “help vehicle and home owners decide when to power up electric vehicle batteries, in the hope that consumers will draw power from the grid at night, when energy use and costs are lower” according to Microsoft CEO Steve Ballmer. Which leaves only one problem: the fact that Ford doesn’t sell any electric vehicles. An EV version of the Transit Connect commercial van will be made available later this year, one of five EVs Ford says it will sell by 2013. But how much will EV recharging be about planning the most efficient time to maximize grid downtime? Won’t people who use their EV every day simply plug in when they get home and unplug when they head to work in the morning? Does there really need to be an app for this? Oh right, as a society we’ve stopped asking that particular question. Very well, carry on.
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