Nissan has had a $25k target pricetag on its forthcoming Leaf EV for some time now, as it’s built hype towards the car’s commercial rollout later this year. That price will be crucial in taking on GM’s Volt EREV, which is said to retail somewhere in the $40k ballpark but offers a range-extending gas engine. Allcarselectric.com got a little more detail out of Nissan execs, and reported back in November that
According to Brian Carolin, Nissan’s marketing executive for North America, the cost of the upcoming Leaf will be equivalent to the monthly cost of a fully loaded Honda Civic, plus the cost of its monthly fuel bill. To simplify pricing Carolin broke it down as such, “That means the purchase price (about $28,000) or comparable monthly payment for a high-end Civic plus the cost of the gasoline it would need to cover 1,200 miles (at 30 MPG and $3/gallon, about $120.”
Well maybe the words of Carolin are not easy to decipher. It appears as though he is trying to say that a Nissan Leaf will run about $120 more per month in payments if the vehicle is financed.
For example, if a fully loaded Honda Civic can be leased for $319 per month. Adding in a monthly fuel cost of $120 brings the total monthly out of pocket expense to $439. Nissan will either sell or lease the Leaf and its battery at that same price.
If that isn’t confusing enough, consider this: Nissan has just announced [via MarketWatch] that the Japanese-market Leaf will cost between 3.5m and 4m Yen ($38,661-$44,184). Of course, the US launch will coincide with US production at Nissan’s Smyrna facility, and that extra volume could help keep the price down. But will it really be $10k-$20k less than what the Japanese are being asked to pay? You’ll have to forgive us for being skeptical about that. Meanwhile, Nissan claims that 50k people have registered for ordering priority already (pre-orders begin in April), but they’re likely banking on a $25k price point. When real pricing comes out, it will be interesting to see how many of those folks actually sign up to buy the first mass-market EV on the American market.