Geneva Gallery: Audi A1

by Edward Niedermeyer

Published: March 3rd, 2010

The Audi A1 is huge in the sense that it is the main test case for the hypothesis that luxury brands can get folks to pay premium prices for a subcompact car not named MINI. And it had better work, because those European emissions standards are murder. Next up: Mercedes and BMW-branded FWD subcompacts, scheduled to hit the Auto Show tour over the next several years.

#A1 #Audi #Design #FutureVehicles

Edward Niedermeyer

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Tricky Dicky on Mar 04, 2010

This is the whole point of the A1 - premium brand, premium prices, volume costs. In fact, it's almost the whole point of VW. R&D is capitalised through Audi, profits come from Audi, VW, Seat and Skoda are used to tap different market segments but ultimately contribute little to profit, but great for (common) parts volume. People (often) know it's 80% of the same bits under the hood as the cheaper brand in the garage next door, but they are suckered into having the cute rings on the front to show off to their neighbours and colleagues. Kerrching Wolfsburg.

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Ricky Spanish on Mar 05, 2010

http://www.untitledarchive.com/post_images/6646_fish-monster.jpg no idea how to post images here so . . . . click the link.

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