By on March 3, 2010

Sometimes you feel like a BMW… and sometimes you don’t. Volvo has caught wind of this, and offers the 2011 S60 in hopes of adding the Bavarian-ambivalent market to its solid Swedophile base. What Volvo seems to have forgotten is that part of the BMW appeal is that the brand can be successfully marketed without resorting to worn-out terms like “naughty.” At least it could, once upon a time.

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10 Comments on “Geneva Gallery: 2011 Volvo S60...”


  • avatar
    jkross22

    It looks like the Maxima and new E350, but I don’t see any resemblance to recent BMW’s – this is a compliment.

    The interior looks nice, too. R version? Manual transmission?

  • avatar
    Contrarian

    My first reaction was “At least it’s a real car, not some pie-in-the-sky concept”.

    My next reaction is naughty cars are for Church-Lady (you may recall her talking about naughty bits). Kick-ass cars are for enthusiasts.

  • avatar
    mtymsi

    Nice styling.

  • avatar
    Opus

    Why are the headlights mounted half a meter behind the front grille?

  • avatar
    crash sled

    That rig looks like just another boring Ford to me. A 3-bar grille with a diagonal slash across it.

  • avatar
    psarhjinian

    Odd. They nailed the styling of the XC60—contemporary but immediately recognizable as a Volvo—but this one is just, well, wrong.

    It looks like Concept AnyCar.

  • avatar
    Turbo60640

    It’s alright. I think Volvo needs to bring some individuality back to their sedan designs. The XC60 is a step in the right direction, it really stands out (though it’s a CUV).

    I do like this car in that deep red, it always seems to be the right color for Volvo sedans. That saffron orange needs to go away already. They’ve been slapping it on every model since the mid 90s.

  • avatar
    Russycle

    Passed a Volvo 940 on the way to work this morning. Maybe I’m old fashioned, but I still like my Volvos boxy.

  • avatar
    ktm_525

    To me a naughty Volvo is a 700 series with a hopped up 5.0L V8 stuffed in it. Perhaps an old S60/V70 R, but not this.

  • avatar
    DweezilSFV

    At least it doesn’t have those asinine bulges over the wheel wells and an angled trailing line going off into nowhere. This is nice and understated.

    What’s been featured so far has been overwrought and chaotic.

    Does every new car have to have a nightmare of curves, lines and angles from front to back ending with some version of a 59 Chevy or 58 Edsel tail lights ?


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