Geneva Gallery: 2011 Volvo S60

Edward Niedermeyer
by Edward Niedermeyer

Sometimes you feel like a BMW… and sometimes you don’t. Volvo has caught wind of this, and offers the 2011 S60 in hopes of adding the Bavarian-ambivalent market to its solid Swedophile base. What Volvo seems to have forgotten is that part of the BMW appeal is that the brand can be successfully marketed without resorting to worn-out terms like “naughty.” At least it could, once upon a time.



Edward Niedermeyer
Edward Niedermeyer

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  • Ktm_525 Ktm_525 on Mar 03, 2010

    To me a naughty Volvo is a 700 series with a hopped up 5.0L V8 stuffed in it. Perhaps an old S60/V70 R, but not this.

  • DweezilSFV DweezilSFV on Mar 04, 2010

    At least it doesn't have those asinine bulges over the wheel wells and an angled trailing line going off into nowhere. This is nice and understated. What's been featured so far has been overwrought and chaotic. Does every new car have to have a nightmare of curves, lines and angles from front to back ending with some version of a 59 Chevy or 58 Edsel tail lights ?

  • Dukeisduke Womp womp.
  • FreedMike China's whining about unfair trade practices? Okay.
  • Kwik_Shift Hyunkia'sis doing what they do best...subverting expectations of quality.
  • MaintenanceCosts People who don't use the parking brake when they walk away from the car deserve to have the car roll into a river.
  • 3-On-The-Tree I’m sure they are good vehicles but you can’t base that on who is buying them. Land Rovers, Bentley’ are bought by Robin Leaches’s “The Rich and Famous” but they have terrible reliability.
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