By on March 26, 2010

I was having a look on YouTube for car adverts and came across this belter from Toyota. Which got me wondering: what are your favourite adverts or advertising campaigns from the auto world? Chevrolet’s “An American Revolution”?  VW’s “Unpimp your Ride”? Or maybe it’s a foreign spot you’ve seen on the internet, like Volvo UK’s famous SIPS advert. My favorite’s the one above, which features what I think is one of the best taglines ever. What’s yours?

Please put a link to a picture or video in to the comments, and have your name immortalized in this weekend’s TTAC’s History Of Whackiest Car Ads.

PS: If your suggestions don’t come up immediately, that’s because they have to be approved  due to links or whatever. Don’t despair, BS will approve them the minute he’s back from his Chinese pub crawl …

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115 Comments on “Ask The Best And Brightest: Have A Favourite Car Ad?...”


  • avatar
    Dimwit

    Don’t have a link but one of the best and most surprising was for Volvo in the 80′s. It was a 911 in silohette on a turntable with Donald Sutherland extolling the virtues of the Porsche. As the turntable rotated by the camera his voiceover changed to “reality” for families with “2½ kids and a dog” and his final words were “might we suggest”. It was the wagon. Really funky and I’ve always wondered what Porsche thought of it.

  • avatar
    Green Destiny

    This ad for the first gen VW GTI is still the best car ad I ever saw. After the emmission-choked late 70′s and early 80′s, it made me want to go out and buy one, sight unseen.

    • 0 avatar
      geggamoya

      Funny ad, first time i’ve heard a German version of “Little GTO” too..

    • 0 avatar
      threeer

      kleine GTI…du siehst prima aus! Great advert, and still makes me want to go out and find a Gen 1 GTI…what a clever little car. It made what, all of 90 HP?

    • 0 avatar
      bill h.

      Yup, I remember the guys in my grad student office loved that ad, and were thrilled when I got my Rabbit GTI.

      Yes, threer, all of 90 hp, in US spec. Didn’t seem to hobble it in any way:-)

    • 0 avatar

      As soon as I saw the headline in my RSS feed I knew I’d come here and post “Kleine GTI”, but sure enough being on Pacific Time I’ve been beaten. Well, here’s another confirmation of the genius of this little ad.

  • avatar
    huevon

    I remember watching this 80′s Mercedes ad as a kid, and it is still seared into my memory.

  • avatar
    another_pleb

    I’ve probably mentioned this before but my favourite car advert is the “Driven By You” commercial by Ford from the early 90s. It actually makes you want to buy a mark 5 Ford Escort which was a terrible car in just about every way possible.

  • avatar
    niky

    One of my perennial favorites is the 1980′s Isuzu Gemini ad here:
    http://www.youtube.com/watch?v=GveDVITQ5H4

    Awesome driving, cheesy music. Worth it for the nearly unbelievable double jump over the canal.

    Hard to find a hi-def version of that one, though.

    • 0 avatar
      tbp0701

      That was insane, especially the canal jump. You think you’re a pretty good driver and then see what some people can pull off, and in tandem?

  • avatar
    PaulieWalnut

    “If only everything was as reliable as a Volkswagen”

  • avatar
    Robstar

    Motorcycle ads, but still pretty funny for you vehicle guys:

    http://www.youtube.com/watch?v=uOzPzDcFhk4

    Also: This is my favorite car ad in recent memory:

  • avatar
    relton

    I think the single best ad in the history of automobile advertising is the Cadillac ad, ca 1915, titled, “The Penalty of Leadership”. This ad singlehandedly put Cadillac on the map as a leading luxury car, and led to over 6 decades of success. Talk about branding!

    No link, no video. It’s an ad for people who read.

    Bob

    • 0 avatar
      Robert.Walter

      Hi Bob! I know this ad. It is a good one. TTAC once used it for a banner illustration. Regards, RW

  • avatar
    racebeer

    OK …. I’ve got to take the mullet out for a spin, so here are three of my favorite Trans Am commercials from 1998:

    http://www.youtube.com/watch?v=fTkDMPJRiKs

    http://www.youtube.com/watch?v=ybB2621WI5w

    http://www.youtube.com/watch?v=cZeSMsafbjQ

    I think they pretty well make the point of what the Trans Am was all about.

  • avatar
    Mirko Reinhardt

    This one for the BMW 1-series is rather good.
    http://www.youtube.com/watch?v=XJFFBA593-I

    “The new BMW 1-series does not have front wheel drive”

    • 0 avatar
      Robert.Walter

      Based on current reports, BMW won’t be saying that forever!

    • 0 avatar
      Mirko Reinhardt

      They could make an ad “Since you just don’t care, we’ll show you a picture of cute kittens instead. Kittens! Now buy an 1-series!”

  • avatar

    Don’t even THINK of posting without a link …

  • avatar
    dmrdano

    Can’t find the video (yet – wait till coffee break), but I think claiming your VW by licking the door handle is a classic.

    • 0 avatar
      dmrdano

      http://commercial-archive.com/node/5295
      Should get you there! Kind of new to linking. Depressingly unsophisticated computer user.

  • avatar

    I have always loved the Mercedes G-Class Crash Test commercial.

  • avatar
    Mirko Reinhardt

    What about the Ford Sportka ads featuring cute little animals?

    and

  • avatar
    rpol35

    Audi R8 (Bada-Bing!)

  • avatar
    mtr2car1

    All time winner (for me) was Nissan’s 300ZX GI Joe and Barbie spot.
    (don’t try to enjoy w/o sound)

    • 0 avatar
      bumpy ii

      A few more Nissan goodies…

      Bob: http://www.youtube.com/watch?v=oqqNsALg_ic
      first date: http://www.youtube.com/watch?v=ovvxTY73ykU
      THE 300ZX ad: http://www.youtube.com/watch?v=1XLyCDsKhGo

    • 0 avatar
      John R

      That one is pure win.

  • avatar

    As an Odyssey owner I do like how Honda tried to make minivans look cool.

    Heart – “Barracuda”
    http://www.youtube.com/watch?v=0A3fSXSxIo0
    Parliament – “Give Up The Funk”
    http://www.youtube.com/watch?v=WOb-h8vrWf4
    The A-Team

  • avatar
    kadett72

    I’m not sure what this says about Hyundai owners

  • avatar
    pgcooldad

    I can’t believe no one posted this one.

    My all time favourite non-car car commercial: Old Lady Jerks Steering Wheel.

  • avatar
    ajla

    1. Pontiac GTO ad

    2. Pontiac Bonneville SSE ad -Captain Picard approved!

    • 0 avatar
      racebeer

      The GTO ad looks like it was done by the same firm that did the ’98 Trans Am commercials I noted above. Seem to have that same feel to them ….

  • avatar
    FishTank

    Another Toyota ad. Simple. Unexpected. Unconventional.

  • avatar
    threeer

    funny…in a dark, disturbing kind of way…

    http://www.kewego.com/video/iLyROoaftMje.html

  • avatar
    Robert.Walter

    VW (IIRC) where test drive ends with car stopping short of white-coat-clad technicians, window opening, tecnician asking “Was?”, driver opening visor on helment, smoke coming out of helment, wide-eyed driver saying “Ausgezeichnet!” (looked all over but couldn’t find link.)

    Clear contenders: (oddly all from Renault):

    (Ad for safety, no cars shown, tell the nationality of the vehicle by the food:)
    http://www.youtube.com/watch?v=eMlfZ92ywcQ

    (Ad for safety, and quality, “Haunting Screw”:)
    http://www.youtube.com/watch?v=EEejL3jjaCY

    Best new ad I’ve seen, it hits so many emotional triggers I didn’t know I had…
    http://www.youtube.com/watch?v=y7USG3jC-hQ&feature=PlayList&p=87B132E6D7EA5DC9&index=12&playnext=2&playnext_from=PL

    And one more, that I never saw before, but found while researching the above ads (As a safety-engineer, I like things that crash):
    http://www.youtube.com/watch?v=3esoBjV3jJ0&NR=1

    And one that speaks to Paul Niedermeier:
    http://www.youtube.com/watch?v=KRbzJ0L1Zn8&feature=PlayList&p=87B132E6D7EA5DC9&index=13&playnext=3&playnext_from=PL

    And one that I just think is very funny:

    • 0 avatar
      Mirko Reinhardt

      The Renault crash test ones are amazing. Forgot about those.

    • 0 avatar
      bill h.

      The VW ad for for a 1st gen (Rabbit) GTI.

    • 0 avatar

      @ Robert.Walter:

      I’ve looked for one of those VW engineer ads for years and never found one. They are by far my favorites. I’ve never seen a more powerful performance & reliability message in a commercial.

      Maybe Bertel will reveal a link or two in another thread.

  • avatar

    I’ve always loved the Cadillac STS ad, “Let’s Dance”.

    Unfortunately, in real life, it failed to crash the party.

  • avatar
    wgmleslie

    A couple of Volkswagen ads, old and new…

    http://www.youtube.com/watch?v=aMNdErHU208

  • avatar
    twotone

    THE BEST OF THE BEST:

    http://www.flixxy.com/fiat-strada-not-without-protection.htm

  • avatar
    JMII

    The “Joe Isuzu” spot and VW’s “un-pimp” are my favorites.
    Sorry at work, no YouTube joy allowed :(

    • 0 avatar
      educatordan

      http://www.youtube.com/watch?v=WbbnmLz3XdU&feature=PlayList&p=E284043F2633D081&index=0&playnext=1

      Along the side you’ll see what I believe are all 6 original spots. Which I love too!

      BTW there were sure many Joe Isuzu commercials. http://www.youtube.com/results?search_query=joe+isuzu+commercials&search_type=&aq=0sx

  • avatar

    4 great Chevy ads:

    Sunday Night Football tie-in with Silverado and John Mellencamp’s “Our Country”:
    http://adland.tv/commercials/chevrolet-hail-mary-2007-060-usa

    From the 2007 Super Bowl. Runs the gamut of musical genres from Nelly’s “E.I.” (which Chevy has used before) to the George Jones/Tammy Wynette duet “We’re Not The Jet Set”. It’s easy to pick apart the pieces, but I think you gotta take this as a whole:
    http://adland.tv/commercials/chevrolet-music-medley-2007-060-usa

    An mid-2000′s update of 1976′s “Baseball, Hot Dogs, Apple Pie & Chevrolet” incorporating footage from the original spot:
    http://adland.tv/commercials/chevy-baseball-hot-dogs-apple-pie-and-chevrolet-2k6-long-2006-60-usa

    One more, from 2001. Maybe there are songs about Volvos now but as a radio personality going back some 30 years…I’ve never played one:
    http://adland.tv/commercials/chevy-ill-buy-you-chevrolet-2001-030-usa

    FWIW, Campbell-Ewald is Chevrolet’s ONLY agency of record. Ever. They’ve been together for 91 years.

  • avatar

    Whackiest or favorite? If favorite, here are three, in order:

    1. Porsche “you’d be a porsche”.
    http://www.youtube.com/watch?v=A-LZfLS_ln4

    2. Volvo “wear a seatbelt” – there was actually an even better version that used to run on pbs for shows sponsored by volvo but I couldn’t find it on youtube.
    http://www.youtube.com/watch?v=5khwvjfQRbI

    3. VW GTI.

  • avatar
    bumpy ii

    These really aren’t about the cars…

    Wiseguys: http://www.youtube.com/watch?v=_MuYLiFClb0
    Dirty Vegas: http://www.youtube.com/watch?v=EGaIe-4-2yg
    Nick Drake: http://www.youtube.com/watch?v=8lSKUL_n6c0

  • avatar
    italianstallion

    VW Polo commercial:
    http://www.youtube.com/watch?v=9beQh1yH5uU

    Toyota Human Touch:

  • avatar
    criminalenterprise

    VW: Night Driving. Pulls at my heart in so many ways.

  • avatar
    BlueEr03

    The Piston engine goes Boing Boing Boing Boing

    I love this ad!

  • avatar
    akitadog

    I always thought this Jetta ad was cool:

  • avatar
    obbop

    “It’s an ad for people who read.”

    Well, that eliminates 95 percent of the general populace though a niggling little feeling within the depths of my bowels nudges my thoughts towards a viewpoint the residents hereabouts may trend towards more reading than the average within the human herd.

    For various reasons the print ads from Mopar in the late 60s and early 70s era sent paroxysms of delight through my soul.

    The “Dodge Revolution” and “Rapid Transit System, the “cartoon-like” drawn ads and “real” ads using photos and other offerings.

    I, the Mighty Obbop, star of neither stage nor screen reveled in the yummy deliciousness of those ads from a bygone era and thanks to the utter awesomeness of the Web and others’ efforts have been able to find caches offering a bounty of those ad-types for my drooling perusal.

    • 0 avatar
      educatordan

      http://www.musclecarsforever.com/images/old_ads/1972_Plymouth_RTS.jpg

      Rapid Transit System

      My personal fave: Dr. Oldsmobile http://4.bp.blogspot.com/_i_AovfzNXgQ/Sk-Bpi1YuVI/AAAAAAAAzvE/Ch8tm3kfnYY/s400/oldsmobile-1969-cutlass-dr-olds-commercial-1_25761582.jpg

      http://cll.hemmings.com/uimage/1379003-1000-660.jpg

      But I’m an Oldsmobile Fanatic, a rare breed indeed it seems.

      http://www.musclecarsforever.com/images/old_ads/1970_Olds_442_ad.jpg

    • 0 avatar

      There were some great TV/radio campaigns for Mopar in the late 60′s.

      1) Plymouth’s “Win You Over” campaign in ’67. Featured a little red heart with a tail that had an arrow on the end. I think Petula Clark was a spokesperson at least some of the time. For ’68 they used Sonny & Cher’s “The Beat Goes On”, as in: “The Plymouth Win You Over beat goes on”. -

      2) For ’69, Spanky & Our Gang’s “Sunday Will Never Be The Same” became “Just look what Plymouth’s up to now; driving will never be the same again for you!”

      3) That same year, Dionne Warwick’s “Do You Know The Way To San Jose” became “Dodge is turning up the fever now!”

      These examples must be taken in context of the times in which they appeared. In the late 60′s it was cool. Today…adapting, say, Lady Antebellum’s “Need You Now” or Black Eyed Peas’ “Boom Boom Pow” into a Dodge jingle would be as cheesy as my description sounds. License the real song…no cover versions. No remakes…Lincoln (Driver’s Seat, Major Tom (Coming Home), Under The Milky Way) are you listening?

  • avatar
    OhMyGoat

    One of my recent favorites was the Audi “Green Police” Super Bowl ad.

    http://www.youtube.com/watch?v=Wq58zS4_jvM

    Not only did it feature a Tamandua (a type of anteater), but also pissed-off some hard-core greenies. Cheap Trick even slightly tweaked their song “Dream Police” for the spot.

  • avatar
    Dr. Kenneth Noisewater

    http://www.youtube.com/watch?v=i0WtMu5GCHM

    BLACK GOLD!!!!

    http://www.youtube.com/watch?v=-NxnJYj0YcY

    AWESOME!!

  • avatar
    A is A

    I am a big advertisments aficionado. Ads are art, and good ads are great art.

    My fauvorites:

    * 1982 Triumph Acclaim (a rebadged Honda Ballade, the first fruit of the Anglo-Japanese colaboration making cars)

    It is impossible to me to see/hear (I have the audio in my MP3 player) this ad and do not feel happy and optimistic.

    * 1982 Pontiac Trans Am “Tron style” ad

    * 1984 Chrevrolet Corvette

    Not-so-good GM products, I know, but -oh boy!,- what magnificent, top notch, extroverted advertisments!.

    * 1982 Ford Sierra “It is man and machine in perfect harmony”

    Makes me want to buy one, even knowing they were RWD (I am not good enough driver for a RWD car).

    * 1988 Vauhhall Cavalier “Step into the future”

    It is not just and ad, it is a magnificent 1 minute movie. Look at that boy/man!. It is the uplifting history of a lifetime of fulfilled motoring dreams condensed magistrally in one minute.

    * Circa 1985. Renault Super 5 GT Turbo/Nissan Vanette. Dynamic Spanish TV ads. Look at the superb editing for the Renault Super 5 ad (unclothed Na´vi flashes included).

    * Citröen GS. What would happen if you have a blowout in your GS two meters away from a 100ft cliff?. This highly dramatic French ad has the answer.

    …and it is true that GSs had incredible capabilities thanks to the Hydropenumatic suspension. look at this (NOTARIZED) Spanish ad of a GS doing a slalom with only three wheels:

    …bad luck that that unconventional suspension made almost all GSs to be scrapped by 1990.

    Renault 25:

    1984 http://www.youtube.com/watch?v=vQSQ-5Ktx_o

    1987 http://www.youtube.com/watch?v=8iuoqnOObXw

    These ads remind me why I preserve my dad´s old faithful 1985 Renault 25 GTS.

    IMO these ads have much, much more artistic value that the complete filmography of Ingmar Bergman. Seriously.

  • avatar
    psarhjinian

    I’ve always liked the Pontiac G8 “Spyhunter” commercial, child of the 80s that I am:

    http://www.youtube.com/watch?v=2ph9HG-3io8

    But truly, this SEAT commercial is my favourite, though I doubt it’s legit:

    • 0 avatar
      A is A

      Not legit.

      That Panda number plate (Madrid XXXX FL) is from 1984. The red MG is much, much newer.

    • 0 avatar

      Yup, not legit as noted, also SEAT’s “Panda” was called the Marbella (video’s titled right but the “product shot” at the end calls it a Panda,) and their “auto emoçion” tagline is from this century while the car featured is around 25 years old… I *wish* it was legit though, it’s a cracking ad.

    • 0 avatar
      A is A

      “Yup, not legit as noted, also SEAT’s “Panda” was called the Marbella”

      Things were more complex than that (minutiae ahead, stop reading if minutiae about Spain cheapest car does not arouse your interes)

      During the first 6 years (1980-1986) of the car being manufactured in Spain it was called “SEAT Panda”. Check it, please…

      http://images.google.es/images?hl=es&q=seat%20panda&um=1&ie=UTF-8&sa=N&tab=wi

      In 1986 (until its 1998 -!!!- demise) the unpretentious Spanish car was renamed “SEAT Marbella”.

      To make things slightly more complex the 1980-86 “top of the line” (cough, cough) SEAT Panda was called “SEAT Panda Marbella”:

      http://www.google.es/search?hl=es&q=%22seat+panda+marbella%22&meta=&aq=f&aqi=&aql=&oq=&gs_rfai=

    • 0 avatar

      Every day’s a school day! ;)

      I should have remembered that actually since I knew about the FIAT / SEAT split and the subsequent “alterations” SEAT had to make in order to get away with still selling their cars… (summary here in case anyone’s interested) So thinking about it since the car in the ad is clearly a mid 80s model it would indeed have been badged Panda.

      Still wouldn’t have be marketed under the “auto emoçion” tag though.

      / minutiae

  • avatar
    tbp0701

    There are a few and several have been mentioned, but I’ve always like the Nissan Dogs Love Trucks series:

    I’ll have to throw is special mention for BMW’s short films:
    The chosen:

    And one with James Brown and Gary Oldman as the devil.

    • 0 avatar
      mountainman

      Dogs Love Trucks.

      I love that one.

    • 0 avatar
      Monty

      Yup, still one of my favourite car commercials.

      Indeed, being a dog owner for virtually all of my life, I will concur that dogs do love trucks. I had a shepherd that would only ride in the box of my pick-up, tethered of course.

    • 0 avatar
      tbp0701

      Good grief, the number of typos in my post is embarrassing. Anyway, another of the Dogs Love Trucks ads:
      http://www.youtube.com/watch?v=bJaH4FLwP_I

      It’s hard to believe that as brilliant as Nissan’s ads were in the late 90s, it was sinking and had to be rescued by Renault.

  • avatar
    jaje

    Honda Cog Commercial
    http://www.youtube.com/watch?v=_ve4M4UsJQo

    Honda Impossible Dreams (tribute to the life’s work of Sorichiro Honda)
    http://www.youtube.com/watch?v=XiBX8MkFkd4

    Peugot 206 Commercial

  • avatar

    Easy. For me personally it has to be this:

    http://www.youtube.com/watch?v=Fza5pPlBOoo

    (sadly not a brilliant quality rip)

    1995 UK Launch advert for the FIAT Coupé. Makes me smile every time.

  • avatar
    porschespeed

    This one is both old and obscure, but it’s for the Pug 505 Turbo roll-out in the US, so it kinda fits…

    • 0 avatar

      I like it… Reminded me of this other (newer, UK) Pug ad:

      http://www.youtube.com/watch?v=a7u4bMU7gPg

      …which would be a contender for my favourite if it weren’t for the one I already picked.

  • avatar
    A is A

    And now, some humour. Piece of advice: Do not open if you are drinking/eating or if you are at work.

    * First the serious, magistral, dramatic BMW M5 classic ad:

    * Secondly, the delightful ad that VW made based on that BMW ad…

  • avatar
    Spike_in_Irvine

    This one shows a ‘very’ young Hyundai driver. I hear it was finally banned but it’s very cute.

  • avatar

    As an automotive advertising copywriter, I offer thanks for this thread with every adverb-and-adjective-loving cell of my being. The Cadillac “Penalty of Leadership” print ad is indeed iconic; never does the copy mention the name of the product, but it stands as one of the most effective,and eloquent, ads ever written. Here’s the link: http://caddyinfo.com/wordpress/?p=2313

    A wonderful Jeep TV spot: http://www.youtube.com/watch?v=45Vok2fM7Lg

    In the spirit of the wonderful Ford Ka spot cited earlier, a politically incorrect but wickedly clever VW spot: http://www.youtube.com/watch?v=YhMIngQwDlQ

    Of all the TV spots I’ve ever seen, this is my favorite: Effective, unforgettable and hits all the right buttons. http://www.youtube.com/watch?v=34oJmFVAVFY

  • avatar
    WaftableTorque

    I already got beaten to the late 90′s Trans Am commercials, but the 2005 Cadillac DTS commercial “New Job” is one of my favorites. For me, the narrative paints the car in a highly favorable light.

  • avatar
    Green Destiny

    Almost forgot this classic. Soft Corinthian Leather! Quality workmanship!! Tasteful appearance!! KHAAAANN!!!!!

  • avatar
    GeneralMalaise

    For the Fiat X1/9…

    http://www.youtube.com/watch?v=n-8OF6T3Nbw

    a newer vintage ad…

    • 0 avatar
      porschespeed

      I do so miss my x1/9s…

      I’ve had 4 of them over the years, they always suffered a violent and untimely death right about the time I got them finished…

  • avatar
    George B

    2005 Ford Mustang “Anthem” commercial. Communicates it’s American and it’s got a V8 with minimal words.

  • avatar

    Black Gold is already taken, so I’m gonna go with the somewhat famous spot for my car:

  • avatar
    Toyondai92

    Acura seemed to have some cool commercials, around the Legend/Vigor era.

    FWD + sand = ?:
    http://www.youtube.com/watch?v=cPBZ5pBkLNY
    I’m surprised they used a manual car for this one, seeing how it was supposed to be a “luxury” car:
    http://www.youtube.com/watch?v=sTPjO4VCcdM
    Simple enough:
    http://www.youtube.com/watch?v=vK0kCFvkaCA
    Australian NSX-Legend ad:

  • avatar

    Top Gear’s Scirocco TDI Suicide: http://www.youtube.com/watch?v=f1eKT3KnqBk
    BMW Films “Star”: http://www.youtube.com/watch?v=7i2m7W1CR3w
    Bridgestone “Your tires or your ~life”: http://www.youtube.com/watch?v=hNUWOu5BBX4
    VW UnPimp “Drop it like it’s hot”: http://www.youtube.com/watch?v=cv157ZIInUk
    VW UnPimp “It could fly. Oh Snap!”: http://www.youtube.com/watch?v=0I0WfnhVs2s
    VW UnPimp “Sucking”: http://www.youtube.com/watch?v=LfWScRkqqRo
    Acura ZDX “Exclamation”: http://www.youtube.com/watch?v=tH981nFpH6Y (only b/c of the girl’s beautiful face, though)

  • avatar
    ott

    Beat me to it on the Honda Cog. What an accomplishment!

  • avatar
    ott

    Best I’ve ever seen, though I don’t think this one actually ran on air, (You’ll see/hear why if you click on the link). If this doesn’t make you laugh, you’re dead. I give you: Big Bill Hell Auto!

    http://www.youtube.com/watch?v=4sZuN0xXWLc

    And another favourite:

    Trunk Monkey! http://www.youtube.com/watch?v=RCUBxgdKZ_Y

  • avatar
    Runfromcheney

    I always liked the 1990s Dodge Commercials (“The New Dodge”). Particularly the ones with spokesperson Edward Herrmann. They were smart, witty, and showed the strong points of the cars brilliantly, and Herrmann’s incredible sophistication gave the brand a great image. Daimler screwed up big time the day they handed Herrmann a pink slip and instead made those redneck Hemi knuckleheads the focus of the commercials.

    http://www.youtube.com/watch?v=LZcJhVOjznA&feature=related
    http://www.youtube.com/watch?v=LThDpJZAwe4
    http://www.youtube.com/watch?v=EVBiGLtZI3U
    (I remember these from the 90s)
    http://www.youtube.com/watch?v=mY9trSnmV58
    http://www.youtube.com/watch?v=jU67_of1YTM
    http://www.youtube.com/watch?v=uRugI7SMXLk

    I also liked the Mercedes-Benz ads from the late 90s, particularly the safety one and the “Passion” one.
    http://www.youtube.com/watch?v=z3KbAIRMxZI

  • avatar
    Uncle Mellow

    http://www.youtube.com/watch?v=TKY_OysWu3k
    My favourite , a Toyota ad from down-under.No unrealistic claims about the vehicle.

  • avatar
    ott

    Banned Corvette Commercial! Yeeeeeeeeehaw! http://www.youtube.com/watch?v=uG0Ba-wef6M

    (I’m definitely marking this post in my favorites and watching each and every ad you all suggested at my leisure.)

  • avatar
    panzerfaust

    This is probably too obvious, but one of the best car commercials of all time.

    http://www.youtube.com/watch?v=cUnEbNgHFco

    Never made me want to buy a bug though.

  • avatar

    It’s a print ad, but how many car companies these days would use the following tag line?

    You Can’t Please Everyone

    http://www.lotuselan.net/uploads/64_cantplease.jpg

    From Road & Track Jan. 1964

    Okay, so it was a Lotus distributor and not the company itself, but short of Harley-Davidson’s “Screw it, let’s ride” ads, have you ever seen a company more accurately appeal to their customers’ sense of selves?

    It is quite impossible to build a motor car that will please everyone, so the next best thing is to build one that will have particular appeal for a few. The Lotus Elan will accelerate to 60 mph in 8.3 seconds and push 100 in 20 seconds and that’s with the stock factory layout and standard tune. The twin cam Lotus engine is undoubtedly the quickest and quietest 1600cc engine ever offered in a production roadster and the handling, suspension, and braking clearly reflect Lotus experience in designing formula machines. From the standpoint of performance, reliability and styling we feel the Elan is a very satisfactory machine. However, the proper all- two-seater must contain certain traditional elements. To this end, care and consideration have been lavished on certain spartan touches that will strike to the heart of the “old school” motor sports enthusiasts who’s memory book is stuffed with Rileys, Morgans, and Bugattis. The collapsible P.V.C. hood is of the non- variety and will afford the autoist ample opportunity to demonstrate his manual dexterity. 1:1 True to the classic form, there are no window winders. Raising or lowering the windows that repose within the doors is done in a manner reminicent of early railway coaches and excursion steamers. While this is not quite like snapping in the side curtains, it does give one a sense of participation. To be sure there are concessions to advances in engineering and design, such as headlamps that fold up and down vacuumatically from a flipper on the oiled teak facia, electric two-speed windscreen wipers that provide ample viewing openings for both driver and passenger, and avant-garde bumpers of foam filled plastic that don’t dent and rust at the slightest shunt. El It is in the engine, chassis, and running gear that the boldest innovations have been permitted. The mating of the Lotus dohc head to a specially designed Lotus/ Ford block is by no means the result of casual thinking in the parts locker. The combination of a sturdy four cylinder block and a thoroughly sophisticated dual cam head with twin Weber carbs has resulted in a standard street de-tuned 1558cc engine delivering 105 bhp at 5700 and red lined at 6000-6500. Top speed is 115 and the close ratio four speed synchro gear box delivers smooth, spirited performance throughout the range with exceptional tooth through the 2600 to 6500 segment. Advance orders are now being accepted for delivery in late ’63 or early ’64; the price of the car is $3,922 P.O.E. West Coast, including synchro four speed close ratio gearbox, 1558cc dohc engine with twin Weber carbs.

  • avatar
    skor

    Ford Puma Steve McQueen ad.

  • avatar
    rpn453

    The VW “unpimp your ride” commercials are the only car commercials that are memorable to me in a positive way. But it has been a few years since DVRs became common and I stopped watching commercials entirely.

  • avatar
    F_Porsche

    The AMG ones seem a bit cheesy, but nonetheless!
    http://www.youtube.com/watch?v=krHUE3c0he8&feature=related
    http://www.youtube.com/watch?v=xMENRzUBB58&feature=related

    The BMW mini series with Clive Owen is really awesome, although technically not a commercial.
    Especially this one:

  • avatar
    Pig_Iron

    PLYMOUTH Baccaruda

  • avatar
    Monty

    Frank and Nancy Sinatra for the ‘new” Imperial, circa 1980

    http://www.youtube.com/watch?v=JSsUcP13j6E

    I love ads that are unintentionally cheesy, and this and the Ricardo Montalban ad for the Cordoba is a masterpiece of cheese:

    http://www.youtube.com/watch?v=hEAX4JC7X0s

    More cheese. Ford Granada versus Cadillac and Mercedes Benz:

    http://www.youtube.com/watch?v=1DYWm_DOd90

    One of my personal favourites, though, a floating Beetle:

  • avatar
    ajla

    This Cadillac ad could have been great, but the young guys should be in a CTS or SRX and not the DTS.

    Cadillac DTS: Diner

    Also, I think “Welcome to the World of Gentlemen” would make a much better Cadillac tagline over whatever GM uses now.

    • 0 avatar
      WaftableTorque

      Agreed about the great tagline. I think the commercial was a valid attempt to get the DTS associated with a younger demographic, though I thought the execution wound up being one carload of jerks confronting another carload of jerks. lol

  • avatar
    skor

    Ford Puma Steve McQueen commercial

  • avatar
    pacificpom2

    What you missed out on:
    Ford:
    http://www.youtube.com/watch?v=yMxdVp_EozA
    http://www.youtube.com/watch?v=D9ubtehD9Pk
    Holden:

  • avatar
    EricTheOracle

    I don’t know about cars, but this must be the hippest Tractor ad. Imagine tractor people emphasizing style and performance? http://www.youtube.com/watch?v=d0ftD4nL7Zs

  • avatar
    djn

    I couldn’t find the english version but this Remy Julienne ad for Fiat. I was only a teen at the time, but I always remembered it, long before I knew what a Fiat was.

    http://www.youtube.com/watch?v=tcveU2SqnsM

    Also, this ad with Enzo Ferrari was memorable.

  • avatar
    gogogodzilla

    Here are my two favorite car ads.

    The first is for the 2007 Audi A4. It’s the commercial about the ‘luxury car for people who can park themselves’.

    http://www.youtube.com/watch?v=gVaFbkg9jRs

    And the second is the Joe Isuzu ad for the Isuzu P’up, which was a completely awful truck, but d@mn if the commercial wasn’t hysterically funny.

  • avatar
    Matzel

    Love this one:

  • avatar
    thetaII

    Just three words: PUNCH IT MARGARET!
    http://www.youtube.com/watch?v=lyCqg1-Mopg

    And four more…Hand Built By Robots

  • avatar

    Get your last nominations in, girls & boys, soon I’ll sift through everything and prepare a monster of a video post.

  • avatar
    mcs

    Here’s my favorite. One of the BMW “The Hire” short films.

  • avatar
    mcs

    Here’s my favorite. One of the BMW “The Hire” short films.


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