The Strife Of Reilly: Berlin Abandons Opel

Bertel Schmitt
by Bertel Schmitt
Every evening and every morning, and times in-between, Nick Reilly wonders why he exchanged his cushy job as Shanghai-based chief of GM’s international operations with the purgatory of heading Opel in Rüsselsheim. This Tuesday morning, he woke up to more news from hell:An unholy alliance of the center-right German government and the supposedly left-leaning unions told him that his turn-around plan for Opel is rotten, and if GM doesn’t cough up €1.65b, there won’t be a cent in government money.After the EU in Brussels had refused last week to touch the hot potato Opel, and after Opel’s own auditors had betrayed their client, the German government convened its “Bürgschaftsausschuss” (loan guarantee committee) on Monday. It was quickly resolved that the committee doesn’t like Reilly’s plan at all. The assembly found “a number of open questions and concerns” in the concept, reports Germany’s Börsen-Zeitung [sub]. The two biggest questions, according to Germany’s Handelsblatt:Has Opel been in difficulties before the financial crisis hit in 2008? If the answer is “ja,” then this implies a “nein” for government money. The law that governs the “Deutschlandfonds” requires that a company had to be healthy before September 2008, when Lehmann Brothers triggered the money malaise mondiale. If the applicant was already sick, then life support must be denied. Them’s the rules.On the outside chance that Opel is diagnosed free of any pre-existing medical conditions, then there remains the “fundamental question regarding the adequacy of the shareholder contribution,” as the carefully crafted minutes of the loan guarantee committee meeting read.Translation of the stilted language: Opel’s sole shareholder, GM, has to come up with an adequate share of the bail-out money. Adequate being at least half of the total of the €3.3b necessary to keep the lights on at Opel. Message from Berlin to Detroit: ”Send €1.65b, and we’ll talk.”Reilly’s argument that Opel is a European company, and GM’s cash belongs to the American taxpayer, does not get much sympathy in Berlin. “No money, no honey” as the saying goes in Reilly’s former residence in Shanghai.Opel’s unions are in rare agreement with Berlin. “GM hasn’t sold Opel. Therefore, GM needs to invest considerably more into Opel,” said Opel Works Council leader Klaus Franz in Rüsselsheim. He also thinks €1.65b from GM would be about right.In the meantime, Das Autohaus reports that EU competition-commissar Joaquín Almunia, the man with the dislike for hot potatoes, has sent a letter to all European countries with Opel plants, and admonished them to stick to the strict EU rules. In other words: No unilateral help for Opel, unanimous consent or nothing. With the biggest donor nation being tight-fisted, to the applause of the unions, it increasingly looks like nothing.Nick Reilly’s flash-backs of the good life in Shanghai will only increase: “I could be the king of the world’s largest car market. Two million GMs this year in China. The government loves you. Unions? What unions? Why did I leave for this hell-hole Rüsselsheim? Why?”
Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

More by Bertel Schmitt

Comments
Join the conversation
2 of 16 comments
  • Robert Schwartz Robert Schwartz on Feb 23, 2010

    €1 = ~$1.35, therefore, €1.65B = ~ $2.2B. Billion dollars should be written G$, where G stands for giga or 10e9 and billion euros should be G€.

  • Pleiter Pleiter on Feb 23, 2010

    Why do the small-car platforms HAVE to be developed in Europe, do these developments make their way to the US ? Is all of this solely about the Cruze ?

  • Jeff JMII--If I did not get my Maverick my next choice was a Santa Cruz. They are different but then they are both compact pickups the only real compact pickups on the market. I am glad to hear that the Santa Cruz will have knobs and buttons on it for 2025 it would be good if they offered a hybrid as well. When I looked at both trucks it was less about brand loyalty and more about price, size, and features. I have owned 2 gm made trucks in the past and liked both but gm does not make a true compact truck and neither does Ram, Toyota, or Nissan. The Maverick was the only Ford product that I wanted. If I wanted a larger truck I would have kept either my 99 S-10 extended cab with a 2.2 I-4 5 speed or my 08 Isuzu I-370 4 x 4 with the 3.7 I-5, tow package, heated leather seats, and other niceties and it road like a luxury vehicle. I believe the demand is there for other manufacturers to make compact pickups. The proposed hybrid Toyota Stout would be a great truck. Subaru has experience making small trucks and they could make a very competitive compact truck and Subaru has a great all wheel drive system. Chevy has a great compact pickup offered in South America called the Montana which gm could be made in North America and offered in the US and Canada. Ram has a great little compact truck offered in South America as well.
  • Groza George I don’t care about GM’s anything. They have not had anything of interest or of reasonable quality in a generation and now solely stay on business to provide UAW retirement while they slowly move production to Mexico.
  • Arthur Dailey We have a lease coming due in October and no intention of buying the vehicle when the lease is up.Trying to decide on a replacement vehicle our preferences are the Maverick, Subaru Forester and Mazda CX-5 or CX-30.Unfortunately both the Maverick and Subaru are thin on the ground. Would prefer a Maverick with the hybrid, but the wife has 2 'must haves' those being heated seats and blind spot monitoring. That requires a factory order on the Maverick bringing Canadian price in the mid $40k range, and a delivery time of TBD. For the Subaru it looks like we would have to go up 2 trim levels to get those and that also puts it into the mid $40k range.Therefore are contemplating take another 2 or 3 year lease. Hoping that vehicle supply and prices stabilize and purchasing a hybrid or electric when that lease expires. By then we will both be retired, so that vehicle could be a 'forever car'. And an increased 'carbon tax' just kicked in this week in most of Canada. Prices are currently $1.72 per litre. Which according to my rough calculations is approximately $5.00 per gallon in US currency.Any recommendations would be welcomed.
  • Eric Wait! They're moving? Mexico??!!
  • GrumpyOldMan All modern road vehicles have tachometers in RPM X 1000. I've often wondered if that is a nanny-state regulation to prevent drivers from confusing it with the speedometer. If so, the Ford retro gauges would appear to be illegal.
Next