By on February 2, 2010

HUMMER is the big loser of GM’s dead brand version of “The Biggest Loser,” with an epic 2,493 vehicles left on lots after 9 months of “winding down” (not to mention the two plus years with a “for sale” sign stuck on the brand). As this table from GM’s January sales release shows, even Saab has trimmed more inventory since GM announced the cut to four brands last May. HUMMER did beat the Swedes in sales last year, barely, clocking 9,046 units to Saab’s 8,680. But Saab also sold more 9-7x Trollblazers (2,218) than HUMMER sold H2s (1,513). Figure that out. And people wonder why the Chinese government doesn’t want Sichuan Tengzhong to buy this hummer of a brand. [UPDATE: HUMMER's Communication Director responds after the jump]

While it has been an extremely challenging year for HUMMER and HUMMER dealers due to the brand’s sale, the analysis in this story about HUMMER’s inventory is inaccuate.  Unlike the other brands, HUMMER produced 2010 MY HUMMER vehicles from November to mid-January, which are currently selling with lower incentives.  We’re encouraged that sales continue during this transitional period and look forward to supporting our dealers once again at the level they deserve once the brand’s sale is complete.
Cheers,

Nick Richards
HUMMER Communications Director

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17 Comments on “Why Can’t HUMMER Kill Its Inventory?...”


  • avatar
    Bancho

    Why not just donate all the remaining Hummer inventory to Haiti and hope for a bit of positive PR spin?

    • 0 avatar
      jaje

      Putting 2,500 Hummers on Haiti might use up their years worth of gasoline so they’d become shelters – but eventually the residents will complain of the cheap construction. (satire)

  • avatar
    segfault

    Needz moar incentivez.

  • avatar
    sco

    They sold over 1500 of these orphaned, unreliable POC vehicles while their dealership crumbled around their ears? I’m impressed with those salespeople

  • avatar
    PennSt8

    I saw an H3T (I believe it’s called) on the road the other day for the first time, and it was probably one of the most awkward looking pickups of all time ……. that vehicle serves as reason No. 1 as to why they have so much inventory.

  • avatar
    gslippy

    My local mega-dealer has 19 new Hummers for sale, and 6 used ones. The new ones range in price from $33k to $73k. Even the used ones are $25k to $52k.

    To answer the headline question: Nobody wants to pay $40k+ for a (perceived) low-quality, thirsty vehicle from a dead brand, and the dealers can’t afford to just give them away. Saturn, Saab, and Pontiac don’t have all those demerits against them.

    They should donate them to the US military to help offset the new budget deficit.

  • avatar
    tparkit

    GM can’t firesale the remaining Hummers because that would severly affect the terms on which GM might be able to transfer this loser over to the Chinese. If the Chinese back off, and Washington is unable to bribe another “buyer” into helping Government Motors avoid the stench of failure, look for the remaining inventory to go on the block for next to nothing. Washington will want to minimize negative political fallout, however, so I’d expect that GM/Washington will try to unload them in bulk sales (perhaps abroad), so that the clean-out can proceed with minimal exposure.

  • avatar
    Civarlo

    Donate all the remaining silver H2′s to CBS. As long as “CSI Miami” remains on the air, there will always been a need for them there.

  • avatar
    Verbal

    If I can’t buy a new Hummer, how will I compensate for my shortcomings? Damn.

  • avatar
    ronin

    These are all 2009 model year units, right? I haven’t seen any word about a 2010 or 2011 model on their website (ok, it’s been a few weeks since I last looked).

    There will never be a new Hummer. Dead man walking.

  • avatar
    dalava

    I am not too up on the reason why the transaction between Sichuan Tengzhong and GM has not been completed, but I heard Chinese auto makers really have no need for the Hummer technology because they have pretty much copied and mastered it. It’s really a stunt by a very small and obscure auto company. If what I heard is true, I would think the deal will never be done, and Hummer will just die, which is not a moment too soon.

  • avatar
    eggsalad

    What a shock. Still, if they want to dump inventory, I’m sure they’d sell fast at $10-15k.

    The only Hummer dealership in all of Las Vegas closed about 18 months ago. If you can’t sell a Hummer here, where can you sell one?

  • avatar
    reclusive_in_nature

    I would really like to get one (seriously, the self righteous, indignant looks I’ll get from libtards/greenies as I drive buy is worth every perceived shortcoming of owning a Hummer), but apparently they’re still in high demand or dealers are keeping their prices artificially high. Why does such a despised vehicle still command such premium prices? BTW if I ever get a Hummer and someone dares accuses me of compensating for something I’ll ensure that person has to compensate with a set of dentures for their knocked out teeth. Thus continuing the cycle of the bullied/jealous/annoyingly-self-righteous hatred of things that remind them of THEIR shortcomings.

    • 0 avatar

      As an honorary member of the Omaticaya Clan I abhor your hatred towards my adoptive planet whilst I wait for the RCA ships to take me back to Pandora where I belong.

      Seriously, though, I would buy a Hummer if they slash the prices to $5000. I’d buy it, and drive it to the bus station. Couldn’t afford the gas.

      (Note that I’m joking. On both counts.)

    • 0 avatar
      baldheadeddork

      Zyprexa – it’s not just for breakfast anymore.


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