GM Officially Out Of Control In China

Bertel Schmitt
by Bertel Schmitt

Everybody who’s ever worked in China knows that some things take some time. Nothing that is announced today, happens tomorrow. There are applications to be made, documents to be “chopped.” Sometimes, this process takes forever, as it seems to be the case with Hummer. Sometimes, things move a bit faster. Last December, we reported that GM would sell a crucial one percent of the 50:50 holdings of GM China to their joint venture partner SAIC to bring the shareholdings to 51 percent SAIC, 49 percent GM.

As China’s new year (that of the tiger) came around, China’s biggest automaker SAIC Motor Corp has won regulatory approval to acquire the crucial 1 percent stake in Shanghai GM, Shanghai Daily reports today via Gasgoo. The matter has been officially filed to the Shanghai Stock Exchange yesterday. It’s official now. General Motors officially has been relegated to minority shareholder in its key venture in the world’s largest auto market. SAIC is now calling the shots.

SAIC makes a charitable donation of $85m for the crucial 1 percent share. According to yesterday’s filing, the added 1 percent enables SAIC to consolidate the joint venture’s results into SAIC’s balance sheet. This makes the bargain price even more astonishing.

When the deal was announced in December, it also became public that SAIC had more or less given SAIC half of GM’s business in India. India is an important growth market. India had successfully kept China out of the country. The deal with GM gave SAIC, and by extension China, backdoor access to a strategically important market.

Again, the price of admission was very low for SAIC. GM basically sold half of their India business for anywhere between $300m to $530, by way of an investment vehicle still to be set up in Hong Kong, which will take over GM India. That money will go right back into the Indian operation, which hadn’t been doing so well.

For chump change, GM is giving up control of a very successful venture in the world’s largest auto market. For a contribution to keep the lights on in India, GM gives SAIC in China coveted access to a country they would not have been able to penetrate alone. While something of great value is practically given away, GM is asking tax payers in the U.S.A. and Europe for money to keep them afloat. Why aren’t they ask China for money for something China urgently needs and wants? What’s going on here?

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • FreedMike I would find it hard to believe that Tesla spent time and money on developing a cheaper model, only to toss that aside in favor of a tech that may or may not ever work right. Having said that, though, I think what's happening with Tesla is something I've been predicting for a long time - they have competition now. That's reflected in their market share. Moreover, their designs are more than a bit stale now - the youngest model is the Model Y, which is in its' fifth model year. And it's hard to believe the Model 3 is in its' seventh model year. Aside from an interior restyle on the Model 3, neither of those cars looks substantially different than they did when they came on the market. And you can also toss in Tesla's penchant for unnecessary weirdness as a liability - when the Model 3 and Y were introduced, there was no real competition for either, so people had to put up with the ergonomic stupidity and the weird styling to get an electric compact sedan or crossover. Today, there's no shortage of alternatives to either model, and while Tesla still holds an edge in battery and EV tech, the competition is catching up. So...a stale model lineup, acceptable alternatives...and of course, the gift that keeps on giving (Elon Musk's demon brain) have cut their market share, and they have to cut prices to stay competitive. No wonder they're struggling.
  • EBFlex “Tesla’s first-quarter net income dropped a whopping 55 percent”That’s staggering and not an indicator of a market with insatiable demand. These golf cart manufacturers are facing a dark future.
  • MrIcky 2014 Challenger- 97k miles, on 4th set of regular tires and 2nd set of winter tires. 7qts of synthetic every 5k miles. Diff and manual transmission fluid every 30k. aFe dry filter cone wastefully changed yearly but it feels good. umm. cabin filters every so often? Still has original battery. At 100k, it's tune up time, coolant, and I'll have them change the belts and radiator hoses. I have no idea what that totals up to. Doesn't feel excessive.2022 Jeep Gladiator - 15k miles. No maintenance costs yet, going in for my 3rd oil change in next week or so. All my other costs have been optional, so not really maintenance
  • Jalop1991 I always thought the Vinfast name was strange; it should be a used car search site or something.
  • Theflyersfan Here's the link to the VinFast release: https://vingroup.net/en/news/detail/3080/vinfast-officially-signs-agreements-with-12-new-dealers-in-the-usI was looking to see where they are setting up in Kentucky...Bowling Green? Interesting... Surprised it wasn't Louisville or Northern Kentucky. When Tesla opened up the Louisville dealer around 2019 (I believe), sales here exploded and they popped up in a lot of neighborhoods. People had to go to Indy or Cincinnati/Blue Ash to get one. If they manage to salvage their reputation after that quality disaster-filled intro a few months back, they might have a chance. But are people going to be willing to spend over $45,000 for an unknown Vietnamese brand with a puny dealer/service network? And their press photo - oh look, more white generic looking CUVs. Good luck guys. Your launch is going to have to be Lexus in 1989/1990 perfect. Otherwise, let me Google "History of Yugo in the United States" as a reference point.
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