China in January: Up 115 Percent. Or 126 Percent

Bertel Schmitt
by Bertel Schmitt

China’s passenger car sales in January skyrocketed an unbelievable 115.5 percent from a year earlier, China’s official scorekeeper, the China Association of Automobile Manufacturers said today. A total of 1.32m passenger cars were sold last month in China, compared with 610,600 units a year earlier. In December 2009, 1.1m units changed hands, Reuters reports. The January number is even more surprising as the China Passenger Car Association had originally figured that China’s passenger car sales rose 84 per cent in January. We compared the Reuters story with Xinhua, the official word on China, and Xinhua also says: “Passenger car sales were up 113.21 percent to 1.32 million units last month.”

Overall vehicle sales, including buses and trucks as well as cars, were even more amazing: A total of 1.66m units in January, up 126.3 percent from 735,500 units a year earlier. Keeping passenger vehicles and commercial vehicles apart is a frustrating exercise in China. Minivans for instance, and of course pickups, count as commercial vehicles.

“Demand remains strong in January as many people want to get a new car for themselves and for their loved ones before the Chinese New Year,” said Zhang Xin, an analyst with Guotai Junan Securities. Chinese New Year, which officially starts on Feb. 14 this year and lasts a week, but unofficially lasts the whole month of February, is the biggest shopping season in China.

Number were slightly distorted. January 2009 had showed a decline of 7.76 percent because of the slowing economy, and because the begin of Chinese New Year fell into January last year.

By way of comparison, U.S. light vehicle sales (cars and trucks) totaled 698,990 in January – that’s less than half of China’s vehicle sales in the same period. In terms of “passenger vehicles,” Americans bought 397,131 in January. The Chinese bought more than three times as many.

2009 auto sales in China were up 45 percent. China blew by the United States and became the world’s largest car market by a wide margin. Analysts predicted more sedate growth rates of 10 to 15 percent in 2010, if only because of the higher comparative base in 2009. Chen Hong, president of SAIC, sees bigger gains, due largely to pent-up demand in smaller cities where cars are no longer a luxury item as wealth grows. Most of China’s automakers share his optimism and invest for a growth between 20 and 30 percent in 2010.



Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • CUINCT CUINCT on Feb 09, 2010

    It is like China is counting bicycles as motorcycle sales. Numbers aside, these are little sh*t boxes, some 5-8K a piece, I wouldn't make apples to apples comparison on these numbers alone.

  • Bertel Schmitt Bertel Schmitt on Feb 10, 2010

    Lawstud: China doesn't count bicycles as motorcycles. And we are talking cars here. As for the alleged excrement boxes, kindly turn your attention to the list of bestselling sedans in China 2009. You will find many familiar names, except for the topselling BYD F3, a roomy, solid car, selling for around $11000 out of the door. #2 is the Buick Excelle. The Yuedong is an upmarket Elantra, because the Chinese demanded more from Hyundai, not less. You'll find the Jetta, Elantra, Accord, Corolla, Camry. The Lavida is a roomy and well appointed VW, based on their PQ34 platform. In China, it is dubbed as the "Mini Phaeton." Your sh*tboxes assertion is plain wrong, unless you want to say that a Buick Excelle is a sh*tbox. Sure, there are many small cars (a recent phenomenon.) There also are lots of small cars in Japan. And Europe. And increasingly, in the USA. Size does not matter. And as long as anything with 4 wheels and a motor counts as a unit (one car, one vote,) you will have to live with the statistics.

    • See 1 previous
    • Bertel Schmitt Bertel Schmitt on Feb 10, 2010

      Research by Youtube is a dangerous thing. It may result in permanent brain damage. I don't know what Chinese car the Russians crashed here, but here is the all-American F150: http://www.youtube.com/watch?v=lB0araA0T_k The cars built by the joint ventures are built with foreign technology, according to foreign quality and safety standards. A Chinese Excelle is just as safe as an American Excelle. At least that's what GM will swear. And we are discussing cars built here. Not cars destroyed. (China is a leader in that discipline also. No wonder, if you look at how they drive.) I know it's sad to watch China outselling the U.S.A. 2:1 - get used to it. It will get worse.

  • Varezhka Maybe the volume was not big enough to really matter anyways, but losing a “passenger car” for a mostly “light truck” line-up should help Subaru with their CAFE numbers too.
  • Varezhka For this category my car of choice would be the CX-50. But between the two cars listed I’d select the RAV4 over CR-V. I’ve always preferred NA over small turbos and for hybrids THS’ longer history shows in its refinement.
  • AZFelix I would suggest a variation on the 'fcuk, marry, kill' game using 'track, buy, lease' with three similar automotive selections.
  • Formula m For the gas versions I like the Honda CRV. Haven’t driven the hybrids yet.
  • SCE to AUX All that lift makes for an easy rollover of your $70k truck.
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