You might need to click through to the gallery to fully grasp the stunning blandness of its New Coupe Concept, which just debuted at the NAIAS. Volkswagen has said again and again that it plans to take over the American market by screwing its loyal followers and selling out for mainstream appeal. The NCC is the apathy-osis of this philosophy, showing an approach to the sports coupe genre that makes the business of car look like a less glamorous offshoot of the packing materials industry. It’s a hybrid. It’s a “poor man’s A5.” It’s a dust bunny to the Scirocco‘s sandstorm. Most of all though, it’s a sign of how misguided VW’s approach to the US market really is.
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