In the past, Jeep’s done it up big for the NAIAS, unveiling wild concepts, driving new production models through plate glass, and the like. This year though, things are a bit tight. Instead of throwing a booze-soaked bash around some miles-from-production concept, Sergio Marchionne is going to lay out some saltines and Tang and let visitors paste some cheap decals he picked up in China on a Wrangler. All this in celebration of Jeep’s first new products in ages: the Unlimited Mountain and Islander edition Wranglers. Featuring the cheapest, most gimmicky-looking graphic decals and upholstery ever foisted upon the buying public (random latitude/longitude readings? really?), these “special” editions need to keep Jeep gasping along until ChryCo can get the suppliers lined up for the new Grand Cherokee. Meanwhile, stand by for more special editions from Chrysler, hinted at in the firm’s five year plan. This is going to get even uglier before the actual Fiat products show up later this year.
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