Does it seem like we were just discussing Chrysler’s brand confusion? Somehow the situation has gotten worse. Just as Chrysler dealers are starting to get their new Ram brand signage up, Ram CEO Fred Diaz Jr had to go and confuse everyone all over again about just what Ram means.
They’re still going to be saying they drive a Dodge Ram. We’re just going to be marketing it as a Ram without ‘Dodge’ in front. Once you explain to the consumer what you’re doing and why, they get it
Or not. Whatever. Ram trucks will continue to have Dodge VINs and will carry references to Dodge “somewhere” Diaz tells Automotive News [sub]. But don’t worry. According to Diaz, the Chrysler Group is “devising a plan that will give compelling missions for each brand.” You know, just in case things are still a little confusing.