Yesterday we confronted established automakers’ fears of the disposable automobile imported from China or India, but as Automotive News [sub] reports, the majors aren’t just sitting still on the issue. Nissan, which already sells a decontented Versa for $10k is planning two more vehicles at that price point for the US market, based on its new low-cost “V” platform. “The V platform will be sourced in Mexico” reveals Nissan’s North American chairman. Three vehicles will actually be produced in Mexico on the platform, but only two of them will be sold stateside.
I think $10,000 is a good point. As you know, there are very few new cars sold at that price point in the United States… It is too early to tell you the (standard) equipment in those cars. The only thing that we can tell you is that we will hold that price point.
Nissan’s Carlos Tavares says Nissan’s Mexican plant will produce 200k of the million V-platform units it hopes to build globally. One of the vehicles produced will likely be a replacement for the global Nissan Micra. The other is likely to be some kind of subcompact MPV.