"I'm Totally Convinced… We Are Going To Have Success With PT Cruiser"
Published: January 22nd, 2010
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It turns out the old girl just needed some new paint. Chrysler Group marketing boss Olivier Francoise takes us through the high points of the Chrysler lineup… in under two minutes. Yup, that about covers it.
More by Edward Niedermeyer
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My mother bought one (against my advice) and she never gets above 17mpg, mostly city. 2 years later, she wants to trade it for something that gets better gas mileage, but I don't think the dealers will giver her anything for it. Also, water stains the seats.
If Chrysler would update the engine/tranny (30+ hwy a must) and redesign the instrument panel, they could get a few more years outta the old PT. The exterior is classic retro, and that's hard to update. Frankly, the two-tone black/siver combo with the red leather seats on the "Couture Edition" was the best looking special edition model they've ever done. Hopefully that bodes well for future products.
I knew the PT Cruiser was done for a few years back when 1) a fashion-conscious girlfriend of mine called her PT rental a "dorkmobile" and 2) a standup comedian said in his routine that his PT Cruiser was "vagina repellent," and the audience laughed. Chrysler screwed itself by designing cars that appealed to fat old white males who liked to dress up their cars with JC Whitney add ons, baby moons and fenderskirts (PT Cruiser) and the cartoonish hiphop crowd (300).
As much as I would like to see the good ol' USA build a modern-day legacy vehicle in the vein of the Model T or VW Type 1, I'm not "totally convinced" (to quote Olivier Francoise) that the PT is the answer. And I actually like the basic shape, size and design of the PT.