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GM's Susan Docherty Confronts The Autoblogosphere's Burning Questions
by
Edward Niedermeyer
(IC: employee)
Published: January 15th, 2010
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Sort of. At least she might have if my esteemed fellow bloggers had let her get a word in edgewise. No wonder GM seems to have such a low opinion of the “well informed.”
Anyway, the clip’s money quote comes at 1:47, when Docherty lets out the classic Freudian slip: “the last competitive product I spent a couple of weeks in was the Acura TSX.” Whoops!
Edward Niedermeyer
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Published January 15th, 2010 4:50 PM
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Tub o lard - Wow @ Mikey,very creative! I call myself worse than that on a daily basis. As for interest in texting, the event was not just bloggers, but social media. Part of the point was the ability to cover the interviews live and spread through social media during the event. Twas Tweeting, not texting! Oh yes, the laptop in front of me that was turned sideways - was recording the interview for future reference or publication.
Shame on her for making the comparison between the Prius and the Volt. One's a hybrid the other is an extended range EV. Apples and oranges.
Kix - yes, I'm the tub o lard and I agree with you completely, but.... The whole point of the endeavor was to show what can be done with social media to cover an event. Besides, many journos take notes on a pad. In today's world, many take notes on a laptop, while others take notes on a smart phone. Tweeting notes is no different than recording it with another tool. The snippets that we (I was not the only one tweeting) were well received and actively passed around the twit-o-sphere. Doherty expected it and for what it's worth I think it was well received by the GM brass.
"think that the reason she compared them is that they are aimed at the same buyers, the persons who will spend extra money to show off how environmentally conscious they are. To ward off flames, I’m not saying that everyone who buys a Prius is one of those, just that those are who the Volt is aimed at." Actually I think most who want a Volt are like me. I think big oil sucks and if it costs me money to drive by their frappin gas stations, especially on summer holiday weekends when they jack the price up, I'll do it! Plus the sooner this country gets off foreign oil the better. It will be painful at first but worth it in the long run.