Curbside Classic: The Revolutionary 1971 Datsun 240Z

Paul Niedermeyer
by Paul Niedermeyer

The Datsun 240 was as a true revolutionary, smashing the long-stagnant sports car market of the sixties into smithereens. It was long overdue too; folks were getting cranky for the messiah: a truly modern sporty two seater with four-wheel independent suspension, a zippy OHC six engine, dazzling styling, all served up at a reasonable price; say $3500 (about $20k adjusted). The hole in the market for such a car was begging to be filled. And Datsun stepped up and delivered, with a grand-slam home run. But like most revolutionaries, the Z was anything but truly original. But then neither was Che nor Lenin; they studied Marx. And Datsun? They took their studies seriously too.

Prior to 1970, the sporty two-seater segment was over-ripe for change. The creaky and outdated British roadsters were rolling relics begging to be put out of their misery; the superb Porsche always was pricey and quickly getting more so; the attractive but none too cheap nor reliable Italians were barely hanging on by virtue of their pretty faces; and the Corvette wasn’t exactly budget-priced and was entering the long dark decade of the seventies. Nissan took note and sent its Z right at the bulls eye of that target market. And where did their inspiration come from? How about another famous Z?

GM’s John Z. DeLorean saw the same market hole: something below the ‘Vette in price and yet smashingly more attractive than the MG or Triumphs. And he saw it years earlier. The 1964 Pontiac Banshee concept had the formula nailed: Pontiac’s new OHC six wrapped in a delicious and highly advanced bod. It’s styling foreshadowed the ’68 Vette, but without the exaggerations. The nearly production-ready Banshee was nixed by the timid GM brass, fearing the market wasn’t big enough for it and the Corvette both.

An iffy speculation? Perhaps, but the story of the 240Z’s origins and paternity is endlessly intriguing and rife with rumor, so I figured it wouldn’t hurt to throw another ingredient into it. In the early sixties, Nissan wanted an image-mobile to spicy up its stodgy rep. Albrecht Goertz, a protege of renowned stylist Raymond Loewy, went to Japan around that time to help Nissan develop their clay modeling expertise. Nissan and Yamaha entered into a development project for a sporty coupe using a Yamaha engine, and Goertz did the design. To be called the Nissan 2000GT, the project was still-born, and a restless and eager Yamaha took it to Toyota.

In need of some image polishing themselves, Toyota bit and the result is the stunning and legendary Toyota 2000GT. Toyota claims their own designer Satoru Nozaki did the final work, and that may well be. But Goertz’ influence on both the Toyota and the 240Z is undeniable. But the expensive production GT was much more of an image-mobile in the mold of today’s Lexus LFA than what the Banshee promised and the 240Z finally delivered.

The Z may have numerous claims on its parentage, but a few are too obvious to discount, in lieu of DNA tests. The Datsun 510, a revolutionary car in its own right, and the subject of a recent CC, was a key genetic donor, in that its new OHC four sprouted two more cylinders to make the Z’s six. And given that Yatuka Katayama (Mr. K) had helped shepherd that into its final form, and that he fought successfully for a renaming of the Z’s Japanese Fairlady moniker, he certainly can take a bow.

The Datsun 1800 donated its front suspension, and other pieces from the corporate bin were used wherever possible. The rear suspension was new, but so similar to the Lotus’ that it is rightfully called a Chapman strut. And then there is that body that wrapped it all. John DeLorean would have been proud; it’s decidedly un-GM-esque in detail, but the long flowing hood, the clear lines, the well set-back cockpit, the bulging hood, the delightfully resolved tail; there’s just not a bad angle, line or detail on this Z.

I mean that generally and specifically; this particular car was a nice find, because it’s hard to find one of the early Zs that is as clean, untampered with, and shows off its designer’s intent as well as this one. They tend to look too fussy, burdened with too much trim and emblems. But this one, having lost its hood ornament, looks as good as as any Z I’ve ever seen. It has almost a concept car’s purity, and every angle is a joy to behold. I’d forgotten just how terrific and timeless a design this car was until I stumbled unto this one.It was hard to stop shooting and walk on.

Of course, things went only down hill after the first few years of Zdom. It’s a depressing tale; I know there are fans of the later cars and its successors, but for me there will only ever be the early 240Z to speak its brilliant intent and execution. Light, lithe, with a motor that still had some genuine Zing in those last days of pre-smog choked dullness and crankiness. Yes, the 240Z was far from perfect, its handling exhibiting some of the same twitchiness at the limit like its 510 little brother. Nissan would soon take care of that all too well; it slowly morphed the Z from a poor-mans XK-E into a bloated Camaro wanna-be.

But the Z’s decline into plushly upholstered boulevard cruiserdom was soon exploited by Mazda with their gem, the RX-7. Taking the original Z formula (minus the IRS but with a rotary), and keeping it tight and light, the RX-7 carved out as nice a chunk of the market as it carved canyon curves. Of course, the RX-7 lost the way too eventually, until the Miata reclaimed it for good. It’s taken a while, but it was inevitable that someone would eventually find the sweet spot and stick to it as religiously as a warm tire on a hot back-road curve. Just imagine if the 240Z had been available as a roadster too, and stuck to its mission: revolution would have become orthodoxZy.

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Paul Niedermeyer
Paul Niedermeyer

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  • Jeff Segan Jeff Segan on Feb 04, 2010

    Mr. Niedermeyer is obviously a talented writer, and weaves a good story. For the most part I enjoyed reading it. He just as obviously has a good eye for beauty. No question that the Datsun 240Z is of timeless beauty - aka a Classic or "Modern Classic" post 1946 if you like. The Datsun 240Z is one of main reason Mr. Katayama was inducted into the Automobile Hall Of Fame in Dearborn circa 1998. Mr. Niedermeyer also correctly points out that the true DNA of the Z Car is found in the Datsun PL510, the first car from Nissan to reflect the direct influence of Mr. Katayama's desire for cars more suited and thus sales in the USA. I have to voice my complete disagreement however with Mr. Niedermeyer's statement; "But Goertz influence on both the Toyota and the 240Z is undeniable." In fact Mr. Goertz had nothing to do with the design of neither the Datsun 240Z nor the Toyota 2000GT. The men responsible for the design and development of the Datsun 240Z, Nissan Fairlady Z-432 and Nissan Fairlady Z: Mr. Teiichi Hara, Manager Nissan Design and Development Mr. Kazumi Yotsurnoto, Manager, Passenger Car Styling Section Mr. Yoshihiko Matsuo, Chief of Design, Styling Studio #4 Mr. Akio Yoshida, Assistant Designer (Exterior Design) Mr. Tamura - Clay Modeler - Final Form / Detail Body Surface Styling Mr. Sue Chiba (Interior Design) Mr. Eiichi Oiwa and Mr. Kiichi Nishikawa (Styling Studio Assistants) Mr. Hidemi Kamahara and Mr. Tsuneo Benitani, Design Engineers (engineering everything under the skin). Production Engineering: Mr. Hitoshi Uemura, General Supervisor, Construction Plan Division Mr. Hirod Miyate, Vice Chief, Nissan Auto Body Construction Division

  • Raminduction Raminduction on Jun 04, 2014

    Very nice write-up, Paul. This one seems to be a early 1971 or very late 1970. It has the optional side protection strips, and the bumper stand-offs, but is missing the front and rear over-riders. I wanted to buy one when they first came out, but the knife-fights to just get on the waiting list to be ripped-off weren't worth it. So, in 1976, I bought a beautiful 1971 from the original owner. She had the foresight to order all the extras and the four speed, AND have the undercarriage completely undercoated, so there have been no rust problems. My charming wife insisted on driving the car exclusively for the first year. Unfortunately, she had two things going against her: very pretty and an enormous right lead foot. Instant ticket magnet. So, after a lot of wailing and tears, I took over care of the car. We still have it, but it isn't stock (or is that redundant?): L-28, 5-speed, R-200, Eibachs, Konis, shock tower braces, chassis stiffeners, roll bar, 4-wheel discs. But, sooooo much fun to drive. Yes, I agree that these cars were very flimsy compared to the new cars today that have nearly 100% torsional rigidity, however, I can give a updated comparo: I also own a '99 Boxster, and it rattles, pops, creaks and bounces just like the 240, but just it with a bit more "sophistication". The reality? Small, light, fast cars that handle like demons do not ride very well and will tend to loosen your fillings on any road other than mirror smooth. My take: sit back, heel & toe and enjoy the ride.

  • Theflyersfan OK, I'm going to stretch the words "positive change" to the breaking point here, but there might be some positive change going on with the beaver grille here. This picture was at Car and Driver. You'll notice that the grille now dives into a larger lower air intake instead of really standing out in a sea of plastic. In darker colors like this blue, it somewhat conceals the absolute obscene amount of real estate this unneeded monstrosity of a failed styling attempt takes up. The Euro front plate might be hiding some sins as well. You be the judge.
  • Theflyersfan I know given the body style they'll sell dozens, but for those of us who grew up wanting a nice Prelude Si with 4WS but our student budgets said no way, it'd be interesting to see if Honda can persuade GenX-ers to open their wallets for one. Civic Type-R powertrain in a coupe body style? Mild hybrid if they have to? The holy grail will still be if Honda gives the ultimate middle finger towards all things EV and hybrid, hides a few engineers in the basement away from spy cameras and leaks, comes up with a limited run of 9,000 rpm engines and gives us the last gasp of the S2000 once again. A send off to remind us of when once they screamed before everything sounds like a whirring appliance.
  • Jeff Nice concept car. One can only dream.
  • Funky D The problem is not exclusively the cost of the vehicle. The problem is that there are too few use cases for BEVs that couldn't be done by a plug-in hybrid, with the latter having the ability to do long-range trips without requiring lengthy recharging and being better able to function in really cold climates.In our particular case, a plug-in hybrid would run in all electric mode for the vast majority of the miles we would drive on a regular basis. It would also charge faster and the battery replacement should be less expensive than its BEV counterpart.So the answer for me is a polite, but firm NO.
  • 3SpeedAutomatic 2012 Ford Escape V6 FWD at 147k miles:Just went thru a heavy maintenance cycle: full brake job with rotors and drums, replace top & bottom radiator hoses, radiator flush, transmission flush, replace valve cover gaskets (still leaks oil, but not as bad as before), & fan belt. Also, #4 fuel injector locked up. About $4.5k spread over 19 months. Sole means of transportation, so don't mind spending the money for reliability. Was going to replace prior to the above maintenance cycle, but COVID screwed up the market ( $4k markup over sticker including $400 for nitrogen in the tires), so bit the bullet. Now serious about replacing, but waiting for used and/or new car prices to fall a bit more. Have my eye on a particular SUV. Last I checked, had a $2.5k discount with great interest rate (better than my CU) for financing. Will keep on driving Escape as long as A/C works. 🚗🚗🚗
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