The Cadillac CTS-V Coupe Is a Disaster!
Published: January 13th, 2010
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More by Edward Niedermeyer
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I'm not a fan of GM, but I really want to like this car and the 4 door version as well. I cannot get past the overdone front air dam...it looks like a piece of kit from the 70's intended for the front of a "sport" S-10 pickup. From my perspective, the air dam does not flow with the body style at all...it appears to be a last minute after thought. There again, maybe it is an S-10 "sport" air dam and Cadillac decided to use it to save money!
The design is clearly inspired by the late 70s Opel Rekord: http://www.senatorman.de/bilder/Rekord_e1-002d.jpg The diesel engine was too big for the standard hood.
This ad feels like the Matrix movie with the slow mo and the music. Very well done. Way too long however. Needs to be shorter to have impact. Gets redundant and familiar at 1.5 minutes. Otherwise an excellent commercial. Rawness with refinement. They should have interjected in the volcano and hurricane opening with someone playing a violin or a ballet dancer showing the same dichotomy juxtapositioning as the latter car only part of the commercial.
Is the car ugly from the backside? Yes. Does the ad make me want to buy one more than I do already? No. Is money the only thing stopping me from owning this? With the possible exception of a used SL65, yes.