Ask The Best And Brightest: How/Why Did Pontiac Sponsor "24"
Published: January 20th, 2010
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I don’t watch “24” but apparently GM’s dead brand Pontiac Pontiac “received $256,200 in exposure by 8 total sequences, including one verbal mention” on the season premiere of the Fox terror drama according to Front Row Marketing and TVbythenumbers.com. Your tax dollars hard at work building equity for dead brand? Out of morbid curiosity, are there any 24 fans out there who can tell us what these references were? [Hat Tip: Graham Smith]
More by Edward Niedermeyer
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It was a gray Pontiac G8 GT with the sport package 19" wheels. I paid special attention since that's exactly what I own (minus the hotwiring and bullet holes).
Redwood, unless the color is off on my TV, I'm pretty sure it was a black G8 GTP. maybe it was just prophetic? shoot up the dead brand? later Jack is in a silver malibu. message: heroes drive chevrolets!
Incidentally, if you plan on getting into "24" watch the first five series and then never watch series 6 and 7. Utter tripe.
Used to be 24 was loyal to a particular brand... Ford most recently. This season is a mishmash of Pontiac, Ford (Fusion), GM (Hybrid Tahoes and Malibus), and a throwback Impala for good times (explosions). Evident marketing money has dried up...