First it was the Prius, now Audi has come out with an ad featuring failed suicide. In both cases, the intended message (our car doesn’t spew poison) gets a bit lost in shuffle due to the fact that consumers of these products are portrayed attempting suicide. So this is what Audi’s CMO meant when he said rational arguments don’t work in the marketplace. Unfortunately, as the California Air Resources Board helpfully points out, diesel fumes contain arsenic, benzene, formaldehyde, nickel, and polycyclic aromatic hydrocarbons. So, you know, professional driver on a closed course, and all that. Don’t try this at home, kids!
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