Thought, you’d seen the last of Renault in North America? Well, think again and this time, they’re bringing their big guns! The Wall Street Journal [sub] reports that Gerard Detourbet, head of Renault’s entry level division is contemplating selling their low cost cars in South East Asia and North America. “We’re looking at Southeast Asia closely,” he said “We ended up not going there for a variety of reasons. But the idea is that we won’t remain absent from that territory.”
The idea of going to North America will depend of the success of the Dacia Duster, the new low budget SUV (Renault is planning 330k units of annual production). Within Europe and North Africa the Duster will wear the Dacia badge with pride, but outside of those markets, the Duster will wear a Renault badge. This is particularly peculiar, because, like many analysts, I thought Renault would come back to North America via their Japanese partner, Nissan, but it appears I could be wrong. Renault’s future in North America is, according to Monsieur Detourbet, is a low budget car designed for developing markets, with a Renault badge. Bonne Chance!