What's Wrong With This Picture: This Is Not A New Chrysler Edition
This strangely blurry picture of a Lancia Delta rebadged as a Chrysler has shown up at Vince Burlapp’s blog, possibly giving a clue as to the identity of the rumored NAIAS Lancia-as-Chrysler showcar. Er, except that it’s clearly a photoshop of a Wikimedia image shown after the jump. Oops!
As obvious as the photochop is once you compare it to the original image, it does show how easy it would be to rebadge a number of these rebadged Fiats to spice up Chrysler’s product lineup. Except for the strong “American Luxury” identity shown in Olivier Francoise’ brand video, of course. If Chrysler’s branding guru is so convinced that Americanness has to be a major factor in the brand’s image, the product guys are going to have to do more than just rebadge a European hatchback. Except that Lancia’s only non-hatchback model is a minivan, the one product style Chrysler doesn’t need to have replaced. Meanwhile, the Chrysler brand has yet to show a single advertisement touting its alleged rebirth, other than, well, a Lancia rebadge. This is not looking good.
More by Edward Niedermeyer
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Chrisakes... Actually looks good. Almost reminds me of a redone Pacificia.. Almost looks good.. I think I need some Asprin.