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The Most Graphic, Gory and Effective Safe Driving Ad Ever?
by
Paul Niedermeyer
(IC: employee)
Published: December 11th, 2009
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TAC, an Australian government fund to benefit injured road-accident victims, has been airing intense and graphic safe driving ads since 1986. Their latest campaign is a montage from the past twenty years of their ads. The first one here is called “Everyone Hurts”. That would include the viewer, I assume. Not effective enough? There’s a longer five minute version that should do the job after the jump:
Paul Niedermeyer
More by Paul Niedermeyer
Published December 11th, 2009 1:27 PM
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Australian road safety education and driver training now includes graphic explanation of the consequences to new drivers. I think it's early in the program, but initial results seem to suggest such exposure has a greater impact on risk taking behaviour than any other effort so far. Yet again, we're world leaders!
I know people who insist that filling a third plastic cup full of wine and driving around the neighborhood - or off to a party - is perfectly acceptable. One of those folks had her baby sister killed by a drunk driver. I guess that addiction is habit beyond logic. I think every American motorist, motorcyclist, bicyclist and drinker should see this film. I just wish that the network who showed us Janet Jackson's nipple had the balls to show us this!
A friend who spent some time in India told me he saw a bicycle rider who had been hit by a vehicle left to lie by the road for a couple of days. When he asked about it he was told that no one knew who it was and people hoped that some one would come looking and identify the body. A regular enough occurrence that it was being dealt with in the customary way. Few bike riders on that road felt immortal! A more intentional warning I saw in the US was the display of a smashed car in a parking lot that had resulted in four fatalities. The lesson in that case may have been lost on the locals as it was thought by many to have been a suicide. The car was hit head on by a logging truck no less and the driver and her children didn't survive.
Are we banning cars now?