GM announced today that Buick-GMC sales manager Brian Sweeney has been promoted to the top spot at Buick-GMC after his predecessor Michael Richards left the position after nine days on the job. According to the Detroit News, Sweeney began his GM career at GMC in 1990 and has served as vice president of sales at Saab Cars USA and sales manager of GM’s north-central region.
Sweeney’s appointment was announced just in time for him to unveil GMC’s latest attempt at upscale profit-squeezing: the Acadia Denali. Pricing has not been released, but according to DetN, the Denali version gets
20-inch wheels, dual-chrome exhaust, body-colored fascia, wood-trim steering wheel and honeycomb grill.
Any guesses as to how much they’ll charge for these sweet nothings? Top-spec, non-Denali Acadias currently start at about $43,000 before incentives, almost exactly the same as a top-spec Buick Enclave. Loading either model with all options carries either to just over $51,000. Presumably the Denali model also has even more chrome on the window surrounds than other versions, adding to its upscale image and inflated price. But when will Buick get a luxury sub-brand?