On October the 26th, 2009, Mr E. Niedermeyer asked the best and brightest whether Mazda can catch up on hybrid technologies. If you were a betting person, you’d have probably said no. Partly because Ford had divested a huge chunk of Mazda, which meant they took their hybrid system with them, but mainly because Mazda had no aspirations towards hybrids. It was more interested in lighter materials and stop/start systems. So, can Mazda catch up on hybrid powertrains? Well, the answer, to paraphrase a certain President, is yes they can and Mazda are going straight to the people who know this technology best. Asiaone.com reports that Toyota and Mazda have reached an agreement in which Toyota will sell Mazda key components in which they can build a hybrid car.
All that needs to be finalised are the prices for each part. Asiaone.com believe that Mazda will use the Mazda 3 as starting block for their hybrid endeavours by simply outfitting the hybrid technology to the car. The battery will be supplied by Toyota’s joint venture with Panasonic. This deal seems to be a win-win situation. Mazda save money on R & D costs, Toyota get revenue and profit on this new contract with Mazda and because more parts are being manufactured, the price of Toyota’s hybrids can come down (or Toyota get more profit on their hybrids, depending how you want to look at it). But despite this cordial arrangement, Toyota dismissed any idea of a capital tie up between the two companies. Makes sense, Toyota doesn’t need another brand in its portfolio. Who do you think they are? Volkswagen?