Hyundai is continuing their roll in North America with their latest Sonata, and they know it. In (now) typical Hyundai fashion they stuck it to Toyota and Honda, touting not only their increase in sales in 2009, but their industry-besting CAFE numbers as well. Hyundai is claiming 35mpg highway for their new Sonata with the 2.4L GDI engine, and say the turbo GDI expected mid-2010 will get the same 35mpg on the highway. According to the President of Hyundai North America, the Sonata will be in showrooms in January 2010 and should list for under $20,000 with the usual bevy of standard equipment you expect in a Korean car. Check out TTAC’s review of a Korean-spec 2011 Sonata here.