By on December 2, 2009

fiesta2

Ford’s worst kept secret lately has been the new for North America Fiesta. Those who were hoping for a direct translation of the Euro-spec Fiesta might be a bit disappointed. The Fiesta shares a mere 60 percent of its parts in common with its European cousin, but thankfully gets a few improvements like Sync system and a new sedan variant. Er, if you consider those improvements. Inside the Fiesta’s plastics are typically frugal but overall no worse than the ubiquitous Corolla. Trunk room is fairly miniature sized but rear headroom even in the sedan is fairly good even with a 6’6 driver in the front seat.

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51 Comments on “LA Auto Show: 2011 Ford Fiesta...”


  • avatar
    Ion

    I like it, if there’s a turbo or an AWD version (preferably both) I’d definitely lease a hatch.

    • 0 avatar
      AccAzda

      I should be slapped in the face for thinkin this…

      But I honestly thought theyd bring the car over as a whole..
      I am happy that its a hatch.. brings my positivity meter closer to Ford.. than to Honda, even though Im ga-ga over a Mazda 3 hatch..

      But AWD on a FIesta?!
      AWD is weight.
      AWD is only good if ya got decent SNOW tires.
      (But thats a whole other discussion.)

      Ford is still trying to figure out how to make actual money on a compact B-C segment car.. with all the bells and whistles like they do in Europe, where this car is a hatch a wagon (I believe) a 2dr, a 4dr and I believe a sport model like the ST / RS. I could be confusing this with the Focus. But any WAY to get this car to be sportier.. and keep the weight under 3000lbs.. AMEN!

      The Sync system is a given.. people will buy that over the extra safety.

      But I think its a big / HUGE deal.

      When IT does get released.. I will def take a test drive in one.
      Hopefully a Fiesta v Focus comparo.. BOTH in hathes.

      As far as a turbo.. this is going to be the first year for the car in the U.S. So Im guessing it wont be until at least yr 3 until more powerful models are released.. like the ST and or RS.

      But please god.. dont ADD AWD to this. Keep the weight low. Keep the power up, keep the looks top notch, along with bright ORANGE colors.

      Car should be a winner.

    • 0 avatar
      Ion

      I’d be willing to sacrifice weight for a better chance in the snow, and I don’t believe a Haldex system adds that much weight anyway.
      I do agree that we probably won’t be getting a turbo version for a few years since it would likely be an SVT version, which would serve as a halo to draw attention back to the Fiesta when intrest in it dies down.

  • avatar
    Bimmer

    I’ve seen Euro version on QEW a week ago. Looks great.

    As far as I can tell the only noticeable difference from Euro version is different  fog lite shape and, probably, different ligting due to the regulations.

    Also read that NA version will get larger front anti-roll bar and more rigid twist beam at the back. Power will come from 1.6-liter four (119hp, 109 lb ft) mated to 5-speed manual or the six-speed PowerShift dual-clutch automated manual that will give 1mpg advantage in the city driving (30mpg city 38mpg hwy) vs. 29city 38hwy for manual.

    Looks good in Blue, but I’ll take a hatch over sedan.

    Good to hear that front has enough room for someone 6′6″ tall, as I’m 1 inch shorter but could not fit in Honda (don’t)Fit (1st generation).

  • avatar
    SV

    I’m really happy overall with how this translated to US form.
     
    The 60% commonality feature sounds really low to me, especially considering how close the car looks to the EU model. But I suppose the number starts to make more sense when you factor in the new front clip and headlights, revised lower dash (required by some sort of regulation apparently), new rear bumper, Powershift transmission, and a crash structure that was revised to, again, comply with US law.
     
    The essence of the car remains intact and I expect it will drive as well or very nearly as well as the European model.
     
    The interior materials, from what I can see, are the equal of Europe’s: the upper dash grain is exactly the same and the lower texture seems similar as well. Which means it should be the best interior in its class, materials-wise, by a decent margin. The cabin certainly looks fantastic, IMO.

  • avatar

    How does the height of the driver affect rear seat HEADroom?

    I’ve never cared for the appearance of the sedan–they showed it in concept form a year or two ago.

  • avatar
    majo8

    Too bad the two door hatch isn’t coming……yet.
    I’d buy one if it were available.
    I read today that it will be epa 40 mpg highway.  Hmmmm……

    • 0 avatar
      Bimmer

      Maybe Mazda2, as it will have 1.5-liter engine (but will offer 2 less cogs in automatic), as Fiesta 1.6 rated 38mpg hwy, 30mpg city (29mpg for manual).

    • 0 avatar
      frodo_17

      According to the PR release from Ford, the new Fiesta will get 40 MPG on the highway.
      http://www.autoblog.com/2009/12/02/2011-ford-fiesta-for-america-revealed-hits-40-mpg/

  • avatar
    Geo. Levecque

    I have seen these Cars in Europe, also have read about them in serious accidents in the United Kingdom, some say they are a Fire bucket, lets hope they improve the safety on these Cars for North America!

    • 0 avatar
      another_pleb

      Some say that the Stig’s kneecaps can be detached and used to create the sound effect of approaching horses in amateur theatrical productions.
      Perhaps you could provide a source for these stories of “Fire Bucket” Fiestas. From a cursory search online, I haven’t been able to find evidence of any predisposition towards serious accidents compared with other cars. The only story I found about a burning Fiesta had a picture of a vehicle which wasn’t a current (Mark V) model.
      Of course, absence of evidence isn’t evidence of absence and maybe the 40% of parts that FoMoCo changed were for systems related to fire suppression, leaving the poor Europeans to burn despite the Fiesta’s 5 star Euro NCAP rating.

    • 0 avatar
      another_pleb

      That should have been, “a current (Mark VI) model”.
       
      The edit function isn’t functioning very well right now.

  • avatar
    TrailerTrash

    Why would you imply Sync is possibly NOT a plus?

  • avatar
    TrailerTrash

    The reason Ford is adding a sedan is because American STILL haven’t taken to hatches.
    This is a good move.

    • 0 avatar
      AccAzda

      Umm…

      In case ya didnt know..
      EVERY single SUV / CUV / Minivan has a hatch

      But the concept is NEW to many not just individuals but to automakers selling 3box cars in the U.S because how the car is contented and sold. Honda thinks it can sell a JACKED Accord to those going after the Venza. BMW thinks it can sell a 5 series (bastardized ((GT))) to yahoos who cant buy a Wagon. Apparently they never heard of the M5 Wagon.

      Its all in the variety.. in which some automakers decide to bring a car to the U.S. Just like Lutz doesnt / didnt think the WAGON version of the G8 would / could come to the U.S.. becuase they make more money on the GMT900 / 800 frame.

      I also completely disagree…
      Ya get more space with the hatch, in the same packaging than a sedan. Just keep the weight hog AWD unit out and ya got a excellent vehicle. Just content it so it can be sold competitively and there shouldnt be anything wrong with it. (Just dont do whats has been done.. sell a wagon in the midst of 3-5 SUVS / CUVS, as Dodge (Magnum) Ford (Freestyle), Mazda (6 wagon AND hatch) have done and complain that it wont sell. Of course it wont sell.. cause ya tilting the table AGAINST the vehicle… just like Caddy is doing with the CTS wagon.. agaisnt the Escalade and the SRX.

  • avatar
    Telegraph Road

    Sync is definitely a plus.  The Europeans will catch on, eventually, e.g.  “Sync:  Play artist Susan Boyle.”  They’ll catch on, unfortunately.

  • avatar
    mtymsi

    Ford will do very well with this vehicle. For a short time it will be unique with no direct competition as no other vehicle currently offered in the U.S. in this segment has either the options available or the level of interior trim.
     
    They will also do very well with the upcoming Focus having two segment leading vehicles where they had none. These are the kinds of products GM and Chrysler need to have to be competitive in these segments. I don’t think the Cruze will be, another effort that misses the segment leaders unfortunately.
     
     

    • 0 avatar
      BDB

      You got it. After the new Fiesta and Focus come out Ford won’t have a SINGLE weak point in it’s entire core brand lineup–from the B-segment to full-size. How many other domestic automakers–or any automakers period, really–can claim that right now?

  • avatar
    johnny ro

    Whats wrong with AWD and who thinks its only valuable in snow?
    If you want turbo I think you also want AWD. both should be options.
    If you are only worried about snow, thats fine, so just get winter tires and summer tires and forget AWD.  I agree.
     

  • avatar
    TrailerTrash

    AccAzda

    I didn’t say I don’t like hatches…I have one, a Mazda3.
    Americans don’t buy em.
    And sorry, SUVs, CUVs and minivans don’t count here.
    This is not really big news.
    Americans, not I, don’t buy wagons or hatches.
    In fact, I was looking forward to a fast(er) Sportwagen from Caddy.
    I am dissapointed.

    • 0 avatar
      mcs

      The Prius is a hatchback and does well. Is there some current research somewhere that says Americans still don’t buy hatches? When you’re downsizing from a mini-van or SUV to a car, having that hatch on the back of your car makes the transition a little easier. I know someone that transitioned from a mini van to the car and 4 doors and a hatch were the primary requirements.

      What was true a few years ago may not apply now. You can now get the BMW 5 Series as a 5 door hatch in the US. There must have been some market research to back that decision.

    • 0 avatar
      AccAzda

      MCS

      The Prius is a hatch.. and I believe sells primarily because its a Hybrid not because its a hatch. The type who buy that car.. buy it for that it is or how much GAS it COULD save. Not for the design incorporating the hatch. Witness the tC, xB, Xa.

      Id actually like to know what car (3-box) has a hatch. Very few do.. unless you mean the Lancer Sportback, Impreza Wagon, Legacy, Mazda3 hatch.

      The market research for the 5GT.. was a bunch of crap.
      They decided.. that since everyone and their mother is driving around in their X5 and or X3, and few buy the 3 or 5 series wagons.. lets toss them away completely and continue to bastardize a perfectly good handling vehicle.. for a mutant on the road.

      Im sure they had the Accord Crosstour in mind…

      I do hate to slice hairs..
      But Ive heard this for the longest time…
      Hatches on a decent priced (3-box) car  are virtually unwanted. Witness the issues with the Dodge (Magnum) Ford (Freestyle), Mazda (6 wagon AND hatch) just like Caddy is doing with the CTS wagon.. agaisnt the Escalade and the SRX.

      People think hatches wont sell..
      But automakers stack the deck against the vehicles…

  • avatar
    Z71_Silvy

    Ugly…even uglier than the Euro version.  And my oh my…the horrendous three-bar ruins another car.
    And where are the proper fog lights (not the aluminum foil that we see) and the projector beam headlights found on the Euro model?
     
    Looks like the bean counters still have a strangle hold at Ford.

    • 0 avatar
      SV

      What could Ford possibly do to make you stop complaining? Seriously, I’m sure the answer will amuse me.

    • 0 avatar
      05gt

      maybe if Ford changed their logo to a yellow bowtie, he is what we call a Chevy fanboi. Maybe when his Silverado breaks down and leaves him stranded he may jump boats to another failing domestic automaker like Chrysler.

    • 0 avatar
      Z71_Silvy

      “What could Ford possibly do to make you stop complaining?”
      Not royally screw up the good designs when they bring them here…and sell decent cars here like the Mondeo, Euro Focus, Falcon,Kuga, etc.  I like cars…not appliances.

  • avatar
    BDB

    This will compete with the Fit for #1 in the B-Segment in North America. It certainly crushes the Yaris, Versa, Accent, and especially the Aveo.

    • 0 avatar
      cdotson

      Personally I liked the Versa better than the Fit.  Felt much roomier inside, had actual room in the back seat (the 6′-9 salesman rode behind me, and I’m 6′-3), plus the engine didn’t sound as if the hampsters were about to collapse and loop around their wheels like the Fit’s did.
       
      Unfortunately both the Versa and Fiesta have a similar drawback: poorly-folding rear seats that do not offer a flat floor.  The Fit’s rear seat machinations have these two beat.  Pity for the Fit that alone isn’t enough to overcome its other drawbacks.

    • 0 avatar
      Russycle

      cdotson,  I feel the same about the Fit’s motor.  I keep hearing how “fun to drive” it is, but on my test drive it seemed like it was working way too hard.  And I have a Mini, so I’m not afraid of a revving four-pot.   Great interior though.

  • avatar

    I too realize that the changes made to the car for the US are relatively minor, but they have a profound effect on the style the Euro model has.

    The car will not offer proper foglights, but they thought it would be cool to put the useless little LED strips from the Taurus on it. Not really  They also won’t offer projector headlamps.  Why? What is the deal with the chrome grille and greenhouse strips on the sedan?

    The leather in the US version looks like the typical American banana-peel stuff you can find in any American car (and many cheap foreign cars) too. 

    Though small, these changes make the car look vastly less rich than the Euro model.

    My interest has waned.

    • 0 avatar
      kol

      I’m really tired of comparisons to the Euro version which point out even the slightest difference. I think some folks would be happy if ” A EUROPEAN” crapped on a plate for them. In fact, they’d probably complain if someone then scraped the crap away.
      We’ve got Sync, thicker roll bar, possibly nice new automatic, additional sound dampening material, etc…and yet Ford has somehow ruined it because there are no fog lights.
      Right…

    • 0 avatar
      BDB

      Kol, that’s one of the best comments I’ve heard on here in a while.
      Some people on here have what Jack Baruth would call “Envy of Eurotrash”.

    • 0 avatar
      05gt

      I am pretty sure fog lights will become an option once they begin to start selling them at dealerships.

    • 0 avatar
      geeber

      What do projector-beam headlights cost to replace? People forget that many of us worry about the replacement cost of various parts and components, as we drive our cars for more than 2-3 years. Ford obviously isn’t selling this as a “cheap” car, but the people who buy it will probably not be wild about paying big bucks for a new headlight down the road.

  • avatar
    sir_timbit

    Does the North American version still have the integrated turn signals in the mirrors? Some pictures of the US version appear to show it, but it looks like it was stripped off the one shown above.

    • 0 avatar
      SV

      It looks like the SEL sedan and SES hatch have the mirror indicators, while the SE (and presumably the S as well) don’t. This annoys me, but it’s better than not having the indicators on any model at all.

  • avatar
    Sinistermisterman

    I forgot that the Aveo is a work of art compared to the Fiesta… oh please – fog light?

  • avatar
    noreserve

    “but rear headroom even in the sedan is fairly good even with a 6′6 driver in the front seat.”
    I hope the rear headroom doesn’t change based on how far the front seat is back. ;-) You must mean legroom.

  • avatar

    The sedan looks good, but the hatch is much nicer.   The blue colour is great.  How much leg room does it have in the front?

  • avatar
    Christopher

    This car is way overdue. The hatch is awesome. I hate the sedan. I want a hatch BAD.

  • avatar
    brettc

    I think it looks like a really nice car, and I’ll be checking one out when they finally do arrive at lots. The 40 MPG is pretty good for a highway rating as well. But I’d probably still buy a Golf TDI over the Fiesta just because of the diesel option. I hope Ford sells a lot of them though, and keeps building the hatchback model.

  • avatar
    Ken Elias

    I drove a “Euro spec” version but yet it had the Sync system.  5-speed manual version hatch.  It’s a very well done small car, much better than the Versa or Yaris.  Ford’s marketing is spot-on…this is a car for kids, not full-size adults.  It’s just too small.
     

  • avatar
    Geo. Levecque

    What I said about this Car being  a “Fire Bucket” it was due to a couple of real bad accidents I read about in the Scottish Press, now it could have been the Roads there, in some parts of the Highlands they are not the best by NA standards, I know accidents happen everywhere but the two I read about where really bad by any standard.

  • avatar
    Z71_Silvy

    Top end Fiesta costs $23,000.00…and that does not include a nmavigation screen, moonroof, or ecoboost.
     
    So not only did Ford make the car ugly…they also overpriced it.  There is no reason to buy the Fiesta when you can buy the much larger Cruze or Focus for only a grand or two more.
     
     

  • avatar
    Sinistermisterman

    A 1.6 engine? Is that it? And the sedan version? Ugh it looks like Honey I shrunk the Focus. Please say Ford will make a hot hatch version of the new Fiesta with a 2.0 engine… otherwise it’ll just be a boring small car. :(

  • avatar
    AccAzda

    Z71_Silvy and Sinistermisterman.

    Are you both SERIOUS?! I cant HONESTLY believe I’m hearing complaints about this car.. as it comes to market.. after almost 3yrs of the entire internet BEGGING for a compact car to be sold under the Fusion but better than the U.S Focus.

    The entire market has been screaming at the current U.S Focus as one of the worst blunders Ford has managed to eek out. Now Ford spent billions of dollars to upgrade an SUV factory into one that can make these cars… and both of you think its not enough?! NTM the rest in here are complaining about FOG LIGHTS!

    Sinistermisterman,
    1. The 1.6 motor is the first offered in the U.S. I’m guessing that it came right over from Europe.. where you get taxed for a motor larger than 2ltrs. There is no absolute saying a larger motor wont be available. At the LA Autoshow.. the vehicle is shown with aftermarket suppliers with a turbocharger, cold air intake and various other goodies.  http://www.autoblog.com/2009/12/03/2011-ford-fiesta-pricing-sedan-hatchback/#continued ntm http://www.autoblog.com/2009/12/03/la-2009-ford-shows-off-some-fiesta-possibilities/

    2. In case you didnt know. The concept for the fascia design between the Focus and the Fiesta.. is the same. This design is going to be the leader for Ford as we know it.. in their ONE FORD campaign. This happens to be the very car that was in the James Bond movie Casino Royale. Yes, its a bit late to the show.. but everybody wanted the car that they saw on the screen.

    3. Also in case you didnt know.. the Europeans had about 6-7 versions of this same vehicle  http://en.wikipedia.org/wiki/Ford_Fiesta

    4. I’m by no means a Ford supporter.. but THIS IS A CAR SITE.. and complaining about the vehicle before its actually arrived at dealerships.. IN ITS FIRST YEAR.. is a little lame. Least ya could do is wait until yr 4-5 to start complaining about a refresh.

    Z71_Silvy
    A bit of info on the Fiesta..
    http://www.autoblog.com/2009/12/03/2011-ford-fiesta-pricing-sedan-hatchback/#continued

    For 23g.. you get a decent car with either a hatch or sedan form with Sync. Manual or Automatic a choice of leather interior: Black, Cashmere or Plum tones. (Note, though, that the leather interior is only available on the SEL (sedan) and SES (hatchback) trim levels. Still, several competitors don’t offer cowhide insides at all.) And you are complaining about a lack of a nav system, ecoboost motor or moon/sunroof? Ya can save the money on a rapidly deprecating system by buying a Garmin. The Ecoboost is only for the Taurus and vehicles built on the same frame. As I mentioned earlier.. http://www.autoblog.com/2009/12/03/la-2009-ford-shows-off-some-fiesta-possibilities/

    As for as even complaining about the price..
    This concept has been spoken about by hundreds of thousands of people.. in every auto company in the U.S. To get you to spend good money, on a compact car. They understand that they have to add upmarket interior pieces in the car. And you are complaining  about how the car is too expensive.. and you’d rather buy a Cruze or a grand MORE? How bout ya buy “this car” and stop complaining about why small cars dont have the qualities you want. Not to mention.. who says you will be able to get these same qualities in that larger car. While it is clear the Focus and the Fiesta will be in competition… but every vehicle that Ford has currently.. is in competition. Example, Flex, Escape, Edge, Exploder. just like the Seqoiua / 4 Runner and the Highlander / Venza / RAV4.

    • 0 avatar
      Sinistermisterman

      It may not sound like it but I am one of the ‘blue oval’ boys at heart.
      I just expected Ford to release the car with a variety of different engine sizes for consumers to choose from. In the UK in the previous model of Fiesta you could choose from anything from a 1.2 – 2.0 in petrol and a 1.6 diesel.  Yes, taxation is an issue in various European countries, but only by a matter of the equivalent of a hundred dollars a year or so.
      Getting as many people as possible interested in a new vehicle is not just a matter of making it look good and filling it with gadgets. There are consumers – like me – who want a hot hatch version with a bigger engine. I know we’re not in the majority, but a sporty image can help promote a new car.
      And I’m afraid I just don’t like small sedans. They look stupid, and are less useful than a hatchback. And in the case of the Fiesta Sedan – it does look like a Focus that got shrunk in the wash with skateboard wheels. But the hatch looks good.
      I know it will be a good reliable car and a good seller, and the hatch version is very good looking and I honestly could be one of Ford’s prospective buyers of this car in a year or so, but to clinch the deal I need more BHP!


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