Quote Of The Day: Rogue Or Rouge Edition
Published: November 30th, 2009
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“The Krom Rogue will look a little more masculine,” [Patrick Steiner, director of sales and marketing for Nissan North America’s Specialty Vehicles and Accessories unit] said while standing alongside a prototype black Krom model at Nissan’s North American headquarters here. “We think it will attract a higher percentage of male buyers.”
Manly men can expect to pay $2,000-$4,000 over base for the Krom Edition Rogue’s masculinity defining “entirely new front end with a mesh grille, fog lights, rear spoiler, tinted glass, center exhaust pipes and 17-inch alloy wheels.” [Autoweek, via MSN]
More by Edward Niedermeyer
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Filed into the "Do not want" folder.
I actually like it, at least more than the gormless standard-issue Rogue. I mean, it's not a lifted Ram 3500 with Truck Nutz**, but it's not too bad. It'll probably be the standard look soon enough. I've seen Rogues all over the place in southern Ontario: they seem at least as popular as the CR-V (no prize itself, and more expensive to boot) and nearly as much as the RAV/4 or Escape/Tribute. It's a good car, too. That it appeals to women is not really surprising as that's the mission of just about every crossover and cute-ute save the Nitro (which, to Chrysler's marketing department''s chagrin, ended up appealing mostly to women as well). Women have a large say in car purchasing, especially for nondiscretionary vehicles like these, and not pitching to them is a recipe for marketshare suicide. ** Hey Nissan, there's an idea: Krom Truck Nutz.
Is this for real? I, for one, look forward to many laughs as the blogosphere ridicules this "man purse edition" to death.
By Crom's crooked beard that's an ugly car.