Hybrid and VW Diesel Sales Analysis: Prius Outsells Insight 8 to 1, Jetta TDI 4 to 1

Paul Niedermeyer
by Paul Niedermeyer

Hybrid sales in October outpaced the market, increasing 11.4% over October 2008. The heavy lifter as usual, was Toyota, up 15%; Toyota’s hybrids now represent 77% of the total US hybrid market, which is 2.9% of the total market. The Prius continues to dominate the whole hybrid sector, with a 55% market share, and sales of 13,496 units. Prius outsold the Honda Insight by an 8 to 1 margin.

Other Toyota hybrids showed mixed results: Camry: down 50%; Highlander: down 32%; Lexus RX: up 155%; GS: down 77%; LS: down 62%. But the new Lexus HS 250 sold a very respectable 1,527 units, only slightly less than the Insight.

Honda’s Insight (1,739 units) is a sales dud, only modestly improving on last year’s Civic hybrid numbers. Seems there’s more to the Prius’ success than its body shape. The Civic Hybrid (down 85%) is becoming irrelevant.

In light of the highly-hyped new Fusion/Milan hybrids (1,333 units), Ford’s 14.3% increase in hybrid sales looks feeble. Escape/Mariner hybrid sales dripped 53%. This continues the raise the question as to whether Ford’s hybrid program is anything other than a PR/EPA/Govt. fleet sales gambit, with volumes limited purposely because Ford’s hybrid costs likely exceed incremental revenue.

GM sold 1,159 hybrids, down 23%, out of its arsenal of various hybrid technology systems. Nissan sold an irrelevant 229 Altima hybrids.

VW sold 4,008 TDI units in October, which represents 24% of total VW sales. TDI share of models sales is: Jetta SportsWagon: 90%; Tuareg: 45%; Jetta Sedan: 26%; Golf: 19%. Total Jetta sales: 3658. VW’s total diesel sales represent an amount equal to 16% of the hybrid market.

[Green Car Congress]

Paul Niedermeyer
Paul Niedermeyer

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  • PeteMoran PeteMoran on Nov 08, 2009
    You find huge deposits of hydrocarbon deposits on Titan but no dead dinos or old rotting vedgetation. Sure, look hard enough and the ingredients of cheese are there too. I can certainly see why so many geologists on oil company pay rolls keep perpetrating myths. Oh yes, we're surrounded by conspirators. Did you check under the bed this morning? Those within the oil industry want nothing more than to destroy it, inside the next 30 years preferably.
  • Stewart Dean Stewart Dean on Nov 08, 2009
    You find huge deposits of hydrocarbon deposits on Titan but no dead dinos or old rotting vegetation. The reason for that is that hydrogen is the building block of the universe and there's a lot of carbon,too and they get together a lot. The process is abiotic in the sense that biological processes as we think of them are probably non-existent in crucibles of most stars are planets. Gas giant planets like Saturn and Jupiter have atmospheres largely comprised of methane and, yes, it's a hydrocarbon gas and yes, no dinos. But. That doesn't mean that if you use up a substance that has an combustion energy potential (like oil) that more of it will be magically made because the Creator likes us and automobiles. The only thing that would make more of it would be for energy to be reapplied to the building blocks again, as it was before and since the Cretaceous to make more of that substance.
  • Mebgardner I test drove a 2023 2.5 Rav4 last year. I passed on it because it was a very noisy interior, and handled poorly on uneven pavement (filled potholes), which Tucson has many. Very little acoustic padding mean you talk loudly above 55 mph. The forums were also talking about how the roof leaks from not properly sealed roof rack holes, and door windows leaking into the lower door interior. I did not stick around to find out if all that was true. No talk about engine troubles though, this is new info to me.
  • Dave Holzman '08 Civic (stick) that I bought used 1/31/12 with 35k on the clock. Now at 159k.It runs as nicely as it did when I bought it. I love the feel of the car. The most expensive replacement was the AC compressor, I think, but something to do with the AC that went at 80k and cost $1300 to replace. It's had more stuff replaced than I expected, but not enough to make me want to ditch a car that I truly enjoy driving.
  • ToolGuy Let's review: I am a poor unsuccessful loser. Any car company which introduced an EV which I could afford would earn my contempt. Of course I would buy it, but I wouldn't respect them. 😉
  • ToolGuy Correct answer is the one that isn't a Honda.
  • 1995 SC Man it isn't even the weekend yet
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