Dodge Marketing Explained. Sort Of.
Published: November 4th, 2009
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This is the interior of the Dodge Caliber that’s currently on sale in the US market. Not particularly attractive, is it?
The “thrill seeker” trim level (above) will exemplify the brash, sporty element of the Dodge brand. It is seen as an entry-level for customers who aspire to an SRT vehicle.
The “uptown luxury” trim level (above) is apparently intended as a way to cannibalize Chrysler.
More by Edward Niedermeyer
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"OK, so Chrysler brought this car out with a lousy interior, and it cost them sales. How is redesigning it “really dumb”? Seems to me the really dumb move would be to NOT improve the interior" Well, that's just it: they didn't actually improve anything, and now they're saying LOOK AT US LOOK AT US SEE HOW MUCH GOODER IT IS! They needed a substantitive change. This isn't it. It might be just SLIGHTLY better than nothing, but not by much, & it looks like a bunch of afterthought bandaids, so it may actually be equal or even worse to some eyes. Combined with the ridiculous names people won't want to associate themselves with and they'll be lucky to break even.
How do any of these people have jobs? How???