By on November 3, 2009


Chrysler’s implosion continued unchecked in October, with sales down 30% from October 2008. Here are some of the details: Sebring: -32%; 300: -15%; PT Cruiser: -96%; Aspen: -95%; Chrysler brand Total: -36%.

Jeep fared only slightly less badly: Compass: -62%; Patriot: -65%; Wrangler: -16%; Liberty: -30%; Grand Cherokee: -42%; Commander: -47%; Jeep Brand Total: -37%

The (non Ram)Dodge was the bright spot: Caliber: -87%; Avenger: +13%; Charger: -22%; Challenger: -20%; Journey: -16%; Caravan: +8%; Nitro: -42%; Durango: -95%;  Dodge Brand Total: -22%

And the (un Dodge) Rams: Dakota: -46%; Ram P/U: -30%; Sprinter: -52%; Total Ram: -32%

Total year-to-date sales for all Chrysler vehicles: -39%   And the beat goes on.

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29 Comments on “Chrysler October sales crash 30%; YTD down by 39%...”

  • avatar

    Uh…don’t you mean “the beatdown goes on”?

  • avatar

    So discounting fleet sales – Chrysler only has a few desirable vehicles – 300, Wrangler, Challenger (low volume) and Ram pickup. So how is Fiat going to save them again?

  • avatar

    I sure hope alot of those Cryco employees are smart enough to take the buyout/early retirement offer on the table and get the hell out of there, the only chance that they have is to get really small really quick and hope they can make it till some product comes (basically for the next several years all they can count on is the 6% that make up the diehard Crysler brigade (my ex-father in law was one) and they have to be sized to break even at that.

  • avatar

    -96% for the PT cruiser and Aspen! Golly. That’s horrible!!

  • avatar

    The fact that the Ram pickup is not holding its own, despite the fact that it is one of the company’s nicest and most competitive products should be scaring them to death.

  • avatar

    Those mega-declines are discontinued models, right?

  • avatar
    alfred p. sloan

    Does any one think there will be a Chrysler to buy in 2011?

    I don’t.

  • avatar

    Is ChryCo hiring drivers just to drive vehicles repetitively around town?

    I see so MANY of their products all across town and most appear to be new or newer vehicles.

    That might be a plausible tactic to stimulate sales.

    Maybe cheaper than advertising on traditional media what with so many folks out of work willing to take any job for a few bucks.

  • avatar

    The Aspen is a dead model and the PT Cruiser was said to be going out of production.

    The Avenger is avenging Dodge sales… har har!

  • avatar

    A while back I posited that due to brand loyalty in places like Flyover Country and the Old South (or anyplace where you see vehicles displaying, oh Calvin Pees on Ford or Chevy stickers, the Confederate Battle Standard, etc), Chrysler sales could only drop so low.

    Now I’m not so sure. Of course these are also places where the Great Recession hit first and will end last so it’s possible that Chrysler’s core fan base simply can’t afford to get rid of the dilapidated Sebring until someone in the house can actually find work.

    Or everybody’s waking up to the fact that their vehicles suck.

  • avatar

    Wow, tax dollars hard at work…

  • avatar

    Chrysler sold 145,316 units during October 2007 (and that was down 9% from October 2006.) Chrysler October 2009 sales were 65,803. I can remember when crossing the 100K threshold was a big deal.

  • avatar

    Looks as though the Challenger is feeling the Camaro pinch. Or maybe it was losing momentum anyway.

    As for the rest of their models, as the Far Side said, “if a tree falls in a forest and lands on a mime does anyone hear”?

    I love Mopar, but if they were to disappear from the market, the only niche I see suffering would be minivans. The rest…pfft.

  • avatar
    Via Nocturna

    Nitpicking here, but…

    Chrysler brand Total: -36%

    Jeep fared only slightly less badly:…Jeep Brand Total: -37%

    -36 > -37, right? Cascading adverbs translate to tortured phraseology.

    That aside, I certainly hope for Chrysler’s sake that Fiat’s got one hell of an ace up their sleeve.

  • avatar

    So is that -95% for the Aspen compared to when the last sales figures were released? Because it seems since as long as I’ve been reading TTAC the Aspen has been declining by at least -50%.

    It seems like the Aspen sales function is a log, and it is already beneath 10.

  • avatar

    We all expected Chrysler to continue failing and sadly it is happening. A shame, since they had some good styling. My wife loves the look of the Charger and Challenger, so much so that she’d love to buy one. I tell her to save her money and wait until after they go bankrupt!

  • avatar
    John Horner

    Boy, that dealer slaughter strategy sure is paying dividends, right ?

  • avatar

    Nobody want to buy from this morally bankrupt company. They will screw thier customers like they screwed their dealers. All they want is the opportunity.

  • avatar


    It’s the ‘Flyover Country’ market that Chrysler elected to decimate in the dealer terminations. In many of these former strongholds for the Big 3, there is now nothing for Chrysler but embittered former customers and dealers who will go to their graves converting Chrysler customers into drivers of another brand.

  • avatar

    How much were Crossfire sales down?

  • avatar

    Chrysler: The New AMC!

    But who didn’t expect it when they disbanded the group tasked with designing a real Accord fighter?

  • avatar
    Jeff Puthuff

    The PT was originally slated to be discontinued after 2009; it was, however, given a stay of execution for one more year. Good thing, right!?

  • avatar

    Chrysler IS the new AMC, no doubt about it.

  • avatar

    So, basically everybody, even GM, was up or at least down by meh, but Chrysler was down by 30%? Wow, put a fork in it, she’s done.

  • avatar

    The fact that this company got any money whatsoever was itself a criminally stupid act. Who decided Chrysler was a good use and investment of tax dollars?

    Seriously, I’d really like to know which moron in DC made the call on that.

  • avatar

    jkross22 :
    November 3rd, 2009 at 7:16 pm

    The fact that this company got any money whatsoever was itself a criminally stupid act. Who decided Chrysler was a good use and investment of tax dollars?

    Seriously, I’d really like to know which moron in DC made the call on that.

    Well, the first batch of funds were from Bush, punting the problem to Obama. Then Obama’s team came very close to shutting Chrysler down (there was an informal vote in the administration that was 4-4 at one point whether or not to do so), but the final decision was that the loss of all of the manufacturing, management, and dealership jobs in the middle of the worst recession in sixty years that a total shutdown of Chrysler would result in would be A Very Bad Thing, so they helped keep the patient alive for a year or two.

  • avatar

    Can we please stop mentioning models that are discontinued? The Aspen and Durango haven’t been built since last November. For these models, inventory has a larger impact on sales than the fact that they suck. So why mention them?

  • avatar

    It’s the curse of Jeep.

    Consider these facts:

    * Jeep came about in the late 1930’s, when the US military requested that US auto makers design a light, 4X4 vehicle for military reconnaissance use.
    * American Bantam, a small car maker, was first with a promising design. The US gov bought the design from American Bantam, and gave the drawings to Willys-Overland Motors and Ford Motor Company for further development. The final Willys design was accepted, and it became the standard WWII Jeep design, produced by both Ford and Willys. American Bantam went out of business in 1941.
    * After WWII both Willys and Ford made claims to the Jeep design and brand. A court case settled the matter in favor of Willys.
    * In the immediate post-war period, Willys-Overland Motors hit the skids financially. Teetering on bankruptcy, Willys-Overland Motors was purchased by Kaiser Motors.
    * Kaiser Motors dropped the Willys name entirely in 1963 and became Kaiser-Jeep. By this time all the Willys and Kaiser car models were dead, and Jeep was the only model left in production. In 1969, Kaiser sold the Jeep brand to AMC and got out of the auto business for good.
    * In 1983, French car maker, Renault, acquired a controlling interest in near bankrupt AMC. In 1986, the chairman of Renault, Georges Besse, was assassinated in Paris by Maoist rebels. A year later, financially struggling Renault, sold AMC to Chrysler Motor Corporation.
    * After acquiring AMC, Chrysler dumped all of the AMC car models, keeping only the Jeep models.
    * In 1998, a financially struggling Chrysler was acquired by Daimler-Benz and the new company was renamed DaimlerChrysler. In 2007, after the Chrysler portion of DaimlerChrysler threatened to drag the entire operation into bankruptcy, the management of DaimlerChrysler paid private equity investment firm, Cerberus Capital Management, L.P., to take Chrysler, and the Jeep brand, off its hands.
    * Cerberus is named for the mythological three-headed dog that guards the gates of hell.
    * On April 30, 2009, Chrysler declared bankruptcy and was bailed out by the US taxpayer.
    * As of today, it appears that the US gov will hand over control of Chrysler, and the Jeep brand, to Italian car maker, Fiat S.p.A. If I were Sergio Marchionne, CEO of Fiat Group, I’d keep my lucky rabbits foot in my pocket at all times.

  • avatar

    jpcavanaugh: “The fact that the Ram pickup is not holding its own, despite the fact that it is one of the company’s nicest and most competitive products should be scaring them to death.”Maybe it has something to do with Chrysler concentrating on spitting out nothing but the most expensive, highest-profit (but hardest to sell) Rams.

    The vast majority on the dealer lots seem to be loaded, crew-cab 4WDs. It’s either that or the occasional white, strippo, contractor special.

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