Home game machines are no good. Playing something that realistic makes the need for cars disappear
So goes the Gawker hive-mind translation of a quote, attributed to an unnamed Toyota executive by Masahiro Kawaguchi, in an editorial published by the Mainichi Newspaper of Osaka (got that?). Best of all, Kawaguchi’s piece apparently goes on to attempt a further causal link to Japan’s falling population. “Guys used to work hard at their job so they could get a stylish, cool car for girl’s to ride in,” he argues. But isn’t the connection between falling car sales and a falling population easy enough to establish without blaming videogames? And what about the geographical arguments for an inevitable leveling-off of car sales in Japan? Or perhaps Mr Kawaguchi was subtly blaming some other, non-car-related “realistic video game” for a declining birth rate. Either way, the comment reflects a gnawing paranoia that is no longer unique to the auto executives of Japan: how do we sell cars to young people in mature markets? I always thought they used video games.