If you think about it, AM General really is a pioneer in the 21st Century automotive industry. How so, you ask? By cutting out the consumer and building its business around government vehicle buyers. From GM to Better Place, almost everyone in the business either owes a government money or is pitching a future based on government assistance or involvement. By this logic, the GM-Hummer experiment was a predictable disaster, eschewing AM General’s core strength and attempting to build a consumer brand. But with Hummer as good as sold off, AM General is going back to its bread and butter, showing off this MV-1 developed in conjunction with the Vehicle Production Group.”The vehicle is the first purpose-built vehicle for people in wheelchairs,” VPG’s chief marketing officer tells The Freep. “Every municipality has to offer on-demand service for the disabled as a result of the Americans With Disabilities Act.” See how that works? That’s how you build a vehicle with built-in demand.
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