What's Wrong With This Picture: Just Another Word For Nothing Left To Lose Edition
Published: October 5th, 2009
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Automobile Magazine, Motor Trend and Ford’s Advertising Department bring you 6versus8.com. If you were waiting for a last straw to cancel your subscription, this should just about do the trick.
More by Edward Niedermeyer
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Ford has two ugly dogs with silly, practically meaningless alphanumeric names (MKZ, MKS, MKX or whatever) and 6s instead of 8s, with utterly ugly, insanely large grilles resembling cow-catchers on locomotives, and is trying to justify asking consumers to pay $40k and $50k or more for the ugly, obese POSs. It has its work cut out for it..LOL.
MAke the above three ugly dawgs.. two if you eliminate the MKZ which I am told stands for "MarK Zephyr"...how informative and consistent, which is just a lowly Fusion in Lincoln Badge and sheetmetal. (I bet the idiot who came up with that name was also paid millions, as are those who choose Brilliant Names for cars?)
99% of the posters in this thread don't factor in power/weight ratio. The few that do factor that in don't calculate handling dynamics and suspension tuning. In other words, none of you have any clue what you're talking about. But that doesn't do anything about the fact that this is blatant prostitution and fuzzy advertising.
@NulloModo: That was my point, in a way. The Taurus SHO might have done just as well, or even topped the list, basically nullifying the reason for the MKS' existence. @cretinx: I think most posters here understand power/weight ratio and chassis tuning. Lotus has those factors honed to a much sharper edge than any of these cars demonstrate. But this thread is more about market positioning of a Lincoln MKS against some classic performance marques, not just numbers.